Home / Knowledge / News / Apparel/Garments / Landmark to retail 'Being Human' brand in Middle East
Landmark to retail 'Being Human' brand in Middle East
27
Jan '12
Mandhana Industries Limited, the exclusive global licensee for Salman Khan owned Apparel brand 'Being Human', has entered into a commercial pact with the Dubai based retail giants Landmark group to retail 'Being Human' Clothing products in Landmark group's Multi-branded outlets, Splash 'the region's leading high street retailer' and ICONIC, the lifestyle destination, in Middle East countries namely UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar.

The clothing line will be available in these stores from mid -April onwards, immediately after the much-awaited launch of the brand in India.

Mr. Manish Mandhana, Managing Director, Mandhana Industries expressed his satisfaction with the deal and said, “It is our endeavor to promote the brand 'Being Human', in countries where Salman Khan is known and loved.

The Middle East is our very first international destination and we are extremely pleased to partner with Splash & ICONIC as they not only have the required muscle in terms of stores and presence in GCC countries but will also portray the brand in a distinct manner. The 'Being Human' line is designed to offer comfort, quality and style while supporting an endeavor of good cause.”

Speaking on bringing 'Being Human' to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of 'Being Human' across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the 'Being Human' wardrobe will give Splash customers across the GCC a chance to contribute to the 'Being Human Foundation', which supports the twin cause of education and healthcare.”

The line-up will offer various options in t-shirts for men and women while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

Mandhana Industries Limited is a Mumbai based multi divisional Textile Company spread over multiple geographical locations. They are engaged in the manufacturing of textiles and garments with a state of art infrastructure.

Mandhana Industries Limited is also entering into retail segment with the Brand 'Being Human'. The Company has entered into an exclusive global license agreement with “Being Human - The Salman Khan Foundation” for designing, marketing and distributing Being Human Clothing line.

Mandhana Industries Limited

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search