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Landmark to retail 'Being Human' brand in Middle East
27
Jan '12
Mandhana Industries Limited, the exclusive global licensee for Salman Khan owned Apparel brand 'Being Human', has entered into a commercial pact with the Dubai based retail giants Landmark group to retail 'Being Human' Clothing products in Landmark group's Multi-branded outlets, Splash 'the region's leading high street retailer' and ICONIC, the lifestyle destination, in Middle East countries namely UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar.

The clothing line will be available in these stores from mid -April onwards, immediately after the much-awaited launch of the brand in India.

Mr. Manish Mandhana, Managing Director, Mandhana Industries expressed his satisfaction with the deal and said, “It is our endeavor to promote the brand 'Being Human', in countries where Salman Khan is known and loved.

The Middle East is our very first international destination and we are extremely pleased to partner with Splash & ICONIC as they not only have the required muscle in terms of stores and presence in GCC countries but will also portray the brand in a distinct manner. The 'Being Human' line is designed to offer comfort, quality and style while supporting an endeavor of good cause.”

Speaking on bringing 'Being Human' to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of 'Being Human' across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the 'Being Human' wardrobe will give Splash customers across the GCC a chance to contribute to the 'Being Human Foundation', which supports the twin cause of education and healthcare.”

The line-up will offer various options in t-shirts for men and women while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

Mandhana Industries Limited is a Mumbai based multi divisional Textile Company spread over multiple geographical locations. They are engaged in the manufacturing of textiles and garments with a state of art infrastructure.

Mandhana Industries Limited is also entering into retail segment with the Brand 'Being Human'. The Company has entered into an exclusive global license agreement with “Being Human - The Salman Khan Foundation” for designing, marketing and distributing Being Human Clothing line.

Mandhana Industries Limited

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