Home / Knowledge / News / Apparel/Garments / Landmark to retail 'Being Human' brand in Middle East
Landmark to retail 'Being Human' brand in Middle East
27
Jan '12
Mandhana Industries Limited, the exclusive global licensee for Salman Khan owned Apparel brand 'Being Human', has entered into a commercial pact with the Dubai based retail giants Landmark group to retail 'Being Human' Clothing products in Landmark group's Multi-branded outlets, Splash 'the region's leading high street retailer' and ICONIC, the lifestyle destination, in Middle East countries namely UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar.

The clothing line will be available in these stores from mid -April onwards, immediately after the much-awaited launch of the brand in India.

Mr. Manish Mandhana, Managing Director, Mandhana Industries expressed his satisfaction with the deal and said, “It is our endeavor to promote the brand 'Being Human', in countries where Salman Khan is known and loved.

The Middle East is our very first international destination and we are extremely pleased to partner with Splash & ICONIC as they not only have the required muscle in terms of stores and presence in GCC countries but will also portray the brand in a distinct manner. The 'Being Human' line is designed to offer comfort, quality and style while supporting an endeavor of good cause.”

Speaking on bringing 'Being Human' to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of 'Being Human' across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the 'Being Human' wardrobe will give Splash customers across the GCC a chance to contribute to the 'Being Human Foundation', which supports the twin cause of education and healthcare.”

The line-up will offer various options in t-shirts for men and women while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

Mandhana Industries Limited is a Mumbai based multi divisional Textile Company spread over multiple geographical locations. They are engaged in the manufacturing of textiles and garments with a state of art infrastructure.

Mandhana Industries Limited is also entering into retail segment with the Brand 'Being Human'. The Company has entered into an exclusive global license agreement with “Being Human - The Salman Khan Foundation” for designing, marketing and distributing Being Human Clothing line.

Mandhana Industries Limited


Must ReadView All

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: 2XU

Apparel/Garments | On 15th Dec 2017

L Catterton Asia announces JV of GXG and 2XU

L Catterton Asia, the Asian unit of the largest and most global...

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search