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E-commerce helps Vietnam garment firms to boost exports
31
Jan '12
In recent years, e-commerce has assisted several Vietnam garment companies to substantially increase their exports, according to a survey conducted by the Ministry of Industry and Trade.

The report says the investment for e-commerce makes up only 5 percent of a company's total outlay, but it can potentially increase the company's sales by around 33 percent.

It adds that through e-commerce garment firms can gain access to foreign buyers, reduce costs, build their brand image and earn more profits.

The report suggests that garment firms should invest in creating websites and joining global e-commerce platforms, instead of investing in setting up distribution networks or opening outlets abroad.

Online platforms are popular in several countries, including the US, and importers from these countries prefer e-commerce mode for buying their products, the report adds.

These are especially beneficial for small and medium enterprises (SMEs), which have difficulty in getting access to overseas markets on their own owing to limited capital and resources.

The report emphasized that global business houses, including Fortune 500 companies are increasingly using e-commerce platforms to source products.

Fibre2fashion News Desk - India


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