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Senior management changes at Nike
Feb '12
NIKE Inc announced Bert Hoyt will become the Vice President and GM of Western Europe, one of Nike's six divisional geographies. Hoyt will replace Brent Scrimshaw, 44, who after 18 years at Nike has decided to retire and return to his native Australia with his family. Hoyt, 56, has been with Nike for more than a decade in a variety of senior management roles including Vice President of Commerce for EMEA (Europe, Middle East and Africa).

He was most recently Nike's Vice President and General Manager of Global Football and helped lead the company's successful efforts for the 2010 World Cup. He will report to Gary DeStefano, Nike's President of Global Operations.

Roland Wolfram, 52, will replace Hoyt as the new VP & GM of Global Football. Wolfram, who has been with Nike for 13 years, was most recently Vice President of Global Sales. Prior to his current role, Wolfram was the VP & GM of the former Asia Pacific region where he oversaw the rapid growth of the region during the lead up to the Beijing Games. He was also previously Nike's VP of Global Operations and Technology. Wolfram will report to Trevor Edwards, VP of Global Brand and Category Management.

Tom Peddie, 48, will replace Wolfram as the VP of Global Sales. Peddie is a 21-year Nike veteran with a long history of roles in sales including Apparel Sales Director in North America, Sales Director of the former Asia Pacific region, Category Sales Director for Nike Sportswear and his most recent role as VP of North America Sales. He will also report to DeStefano.

Ann Hebert, 41, will replace Peddie as the VP of North America Sales. Hebert has been with Nike for more than 16 years. She began her Nike career as a territory sales representative in Kentucky. She has held a variety of senior management roles including US Equipment Sales Director, US Equipment Merchandising Director, Global Sales Director for Men's Athletic Training and most recently was the Global Sales Director for Football, Baseball and Athletic Training. Hebert will report to Elliott Hill, VP & GM of North America and Tom Peddie in his new role.


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