Home / Knowledge / News / Apparel/Garments / Denim brand Rick Rouge eyes north Indian expansion
Denim brand Rick Rouge eyes north Indian expansion
01
Feb '12
Rick Rouge, the Indian denim brand of Mischief Clothing Pvt. Ltd., is expanding its presence in north India.

The company caters only to men's segment and manufactures about 150,000 denims per annum.

Currently, the Rick Rouge collection is available in over 350 multi-brand outlets (MBOs) in Chhattisgarh, Orissa, Jharkhand, West Bengal, Bihar, Maharashtra, Andhra Pradesh, Karnataka and some parts of Kerala.

Mr. Manish Jain, Director, Mischief Clothing told fibre2fashion, “We are currently increasing our dealer network. At the moment, we are not looking forward to opening large formats or EBOs, as our focus is on making our distribution base strong.”

“We especially want to increase our presence in north India as we have almost covered central India. We have already added UP and Punjab in our distribution network this season. We want to add Delhi and then expand in Assam and Gujarat as well,” he reveals.

Talking about the growth of denim market in India, he opines, “Denim has grown a lot now and it is still growing. It is in great demand because of its comfort. In about 2-2.5 years, the denim market will grow to double the size of what it is now.”

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search