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CBL signs Smart Threads for Town & Country brand
03
Feb '12
CBL Branding LLC has recently licensed Smart Threads Inc to design, source, and market Men's and Women's Apparel under the Town & Country Brand in the US. CBL Branding owns and manages several brand registrations, including Tool Time and Town & Country.

Smart Threads Inc is an international apparel design, sourcing and marketing company that features a diverse portfolio of owned and licensed lifestyle brands, and a collection of private label apparel businesses. Its US design, sourcing, and marketing offices are in San Francisco.

Smart Thread's President and Owner David Koo says, "We plan to utilize the rich heritage of the Town & Country Brand to bring a uniquely American product to an upscale retail market. The first significant product offering will be available for delivery in the 2012 fall season. While product production has been minimal in recent years, test marketing shows the name recognition to be outstanding at the consumer level."

According to CBL's Ron Carson, "Town & Country apparel got its start in the US in 1904, and for many decades America's most fashionable wardrobes included the T&C name. We feel that Smart Threads is the perfect partner to help us engineer the re-emergence of this brand."

Smart Threads has its manufacturing plant in Tongxiang, China (1.5 hrs outside of Shanghai). Since 2004, the company has built product for Bugatchi, Field & Stream, Nat Nast, Duke Kahanamoku, Backwoods, Jeremiah, Tommy Bahama, Kahala, Sportiff, Maui Jim, Karl Kani, Honolua Surf Company, Pendleton, SHC and many other respected brands.

With 1,500 employees, 1,200 sewing machines, and a strong design team, Smart Threads can offer large and small companies a fully integrated service operation.

CBL Branding LLC


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