Home / Knowledge / News / Apparel/Garments / Best-in-class sweatshirts for man by American Giant
Best-in-class sweatshirts for man by American Giant
06
Feb '12
American Giant launched as a new men's clothing brand, introducing its first line: the world's highest quality sweatshirts, made to last for decades, get better with age, and fit as if they were custom-made. As a pure e-commerce brand and retailer, American Giant delivers premium sportswear directly to customers without the markup of retail prices.

The company is founded by former Chrome President Bayard Winthrop, who was inspired to make top-of-the-line, American-made clothes at reasonable prices -- just like the kind he used to wear as a kid. After months of perfecting a proprietary 100% cotton fabric, and obsessing over every stitch, design, fit, zipper and snap, American Giant is finally making its sweatshirts available to the public online.

Available in five styles including a zip-up hoodie, pullover hoodie, half-zip, classic crew and snap-up cardigan, the new sweatshirts are the best quality in the world. Inspired by an American palette, they are available in red, heather gray, indigo blue, off-white, black, brown and burnt orange.

The sweatshirt line is the first in what will become a full line of men's premium basics, which will be rolled out in phases roughly every six weeks.

American Giant is rethinking men's apparel, eliminating the unnecessary costs associated with traditional retail and investing in the highest-quality fabrics, construction and finishing details. As a direct-to-consumer brand, American Giant is able to offer the best quality sweatshirts on the market, made in America and sold at a reasonable price.

America once produced the best clothes in the world; clothing people could believe in at prices that were accessible. But as brands were pressured to reduce costs, and supply chains became increasingly complex, the American clothing industry lost its way. Left with few choices, many men have grown accustomed to wearing ill-fitting clothes from brands that don't inspire.

American Giant Founder and CEO Bayard Winthrop said, "Our goal is to make great clothes at reasonable prices right here in America. That's it. There's a strong and growing demand for American-made clothes, crafted with the attention to detail, quality and fit of a previous era. By rethinking the entire apparel supply chain, we believe we can deliver the best products at amazing prices, and ultimately raise people's expectations for retail."

American Giant is the first men's brand to rethink the supply chain in order to invest in the highest quality American-made clothing on the market today. The company is changing the standard for mainstream menswear with a direct-to-consumer experience that offers the best quality products on the market, at great value, all made in America.

American Giant

Must ReadView All

Textiles | On 24th Aug 2016

USDA forecasts 2016 US cotton output at 15.9mn bales

US cotton output is forecast at around 15.9 million bales in 2016, as ...

Ambassador Alice G Wells at Ad Dulail Industrial Park. Courtesy: US Embassy in Jordan

Textiles | On 24th Aug 2016

US envoy discusses expanding textile exports from Jordan

Expansion of textile and garment exports to the United States under...

Textiles | On 24th Aug 2016

Pakistan’s textile exports fall 7.42% y-o-y in 2015-16

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search