Home / Knowledge / News / Apparel/Garments / Best-in-class sweatshirts for man by American Giant
Best-in-class sweatshirts for man by American Giant
06
Feb '12
American Giant launched as a new men's clothing brand, introducing its first line: the world's highest quality sweatshirts, made to last for decades, get better with age, and fit as if they were custom-made. As a pure e-commerce brand and retailer, American Giant delivers premium sportswear directly to customers without the markup of retail prices.

The company is founded by former Chrome President Bayard Winthrop, who was inspired to make top-of-the-line, American-made clothes at reasonable prices -- just like the kind he used to wear as a kid. After months of perfecting a proprietary 100% cotton fabric, and obsessing over every stitch, design, fit, zipper and snap, American Giant is finally making its sweatshirts available to the public online.

Available in five styles including a zip-up hoodie, pullover hoodie, half-zip, classic crew and snap-up cardigan, the new sweatshirts are the best quality in the world. Inspired by an American palette, they are available in red, heather gray, indigo blue, off-white, black, brown and burnt orange.

The sweatshirt line is the first in what will become a full line of men's premium basics, which will be rolled out in phases roughly every six weeks.

American Giant is rethinking men's apparel, eliminating the unnecessary costs associated with traditional retail and investing in the highest-quality fabrics, construction and finishing details. As a direct-to-consumer brand, American Giant is able to offer the best quality sweatshirts on the market, made in America and sold at a reasonable price.

America once produced the best clothes in the world; clothing people could believe in at prices that were accessible. But as brands were pressured to reduce costs, and supply chains became increasingly complex, the American clothing industry lost its way. Left with few choices, many men have grown accustomed to wearing ill-fitting clothes from brands that don't inspire.

American Giant Founder and CEO Bayard Winthrop said, "Our goal is to make great clothes at reasonable prices right here in America. That's it. There's a strong and growing demand for American-made clothes, crafted with the attention to detail, quality and fit of a previous era. By rethinking the entire apparel supply chain, we believe we can deliver the best products at amazing prices, and ultimately raise people's expectations for retail."

American Giant is the first men's brand to rethink the supply chain in order to invest in the highest quality American-made clothing on the market today. The company is changing the standard for mainstream menswear with a direct-to-consumer experience that offers the best quality products on the market, at great value, all made in America.

American Giant


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search