Home / Knowledge / News / Apparel/Garments / Mambo adopts new business model for global reach
Mambo adopts new business model for global reach
08
Feb '12
Mambo, the label that designed the Australian athletes' uniforms for the opening ceremony of the 2000 Sydney Olympic Games, has adopted a new business model to expand its footprints into global markets.

As part of its new business strategy, Mambo has entered into partnership with The Bonton Group to enter the US market. Under the agreement, The Bonton Group, which has stores across the US, will be responsible for manufacture of Mambo items that are to be sold under Mambo brand name.

The partnership agreement includes an approval process to ensure that Mambo brand's signature is maintained. Mambo will get a royalty from every sale.

The Australian brand had entered into similar partnership arrangement with Brazil's surf brand Mormaii in March last year, to distribute Mambo products at 22,000 outlets across South America.

In Australia, Mambo is being sold through Big W. The brand is also looking for similar partnerships to penetrate into Indonesian and South Korean markets.

Mambo was acquired by the The Nervous Investor Group around four years ago. Its restructuring began around 18 months ago and Mambo no longer manufactures its product range.

Mambo's sales have surged 1000 percent since the firm turned into a license, art and marketing house. The new business model has helped Mambo reduce its risk, while gaining exposure to markets like the US.

Mambo's partnerships have minimum royalty rates and guarantees, and hence, the company hopes to expand its business to more markets and invest in new artists.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search