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Canterbury's new clothing offers more preppy style
08
Feb '12
Mostly recognised as a long-standing New Zealand based rugby and sporting brand, Canterbury's lifestyle department is releasing a new range of clothing, reflecting a more preppy style. The marketing campaign features a number of contemporary popular British music artists, including Labrinth, Mikill Pane, and Ed Sheeran.

The collection does relate to Canterbury's rugby heritage, with rugby inspired shirts appearing throughout this year's catalogue. Despite this, they have also released a number of casual and smart shirts; these look like they could be very popular, appearing on a number of pop stars. A wide range of distinctive Oxford shirts appeal to a wide target market, meaning there is a piece for everyone in the collection.

Key pieces include check and plaid shirting, as well as outerwear such as gillets, heavy knit items, and jackets. Trousers come in smart fitted chinos, as well jogging bottoms at the other end of the spectrum. Added to the range of T-Shirts and Sweatshirts, Canterbury Lifestyles collection is extremely strong.

Canterbury

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