Interviews
'Flirt' really works in Munich!!
09 Feb '12
6 min read
That even more consumers will crave for this ideal world and will also be prepared to do something to be a part of it is a hope harboured by fabric producers who are strongly committed to sustainability. With its platforms organic selection, Eco Village and Green Zone MUNICH FABRIC SELECTION once again focused on this the theme that currently moves the complete industry. 500 certified organic fabrics, 100 more than last year, were on show at the Forum organic selection.
Sustainability expert Jana Kern, operating in this segment on behalf of the trade fair, reports extremely avid interest not only on the part of young designers but also of major players like H&M and C&A. She notes that fashion aspects now play a greater role in sustainable produced fabrics.
That sustainability alone no longer suffices as a selling point was also unanimously agreed upon by the renowned experts here – including Bowie Miles of Puma and Alberto de Conti who discussed this topic in a relaxed setting in the Blue Zone at the first Sustainability Talks organised in cooperation with Textile Exchange.
Only if products are attractive will end users be prepared to spend more on them. “It is key to communicate on value rather than on price. If not you're lost,” said Marco Lucietti of Isko who added that on average costs – and therefore also prices – were up 20%. But action was now needed due to scarce resources.
“The future belongs to the eco movement,” insists Panos Sofianos of Tejidos Royo. He and other denim suppliers – from Italdenim to Uco Raymond –showcased their relevant innovations in the Green Zone of the Zenith Hall. These ranged from new recycling methods through to water and chemical-saving laundry and finishing processes.
The other 60 exhibitors were just as satisfied with the response and the dates of Blue Zone. The Denim Night on the first evening of the trade fair at the hip “Heart” club highlighted how the denim community had found a suitable platform and home in Munich.
“The Blue Zone has been a fixture on the agenda of the denim world for years now. This is where to find not only denim but also colour and flat wovens,” said Herman Seidl attending the trade fair for the Bench brand. “We are very happy with the flow and number of visitors. This is a very important trade fair for the European region,” agreed Stefan Schoffer. His company Eurotex presented finished denim products in the new R.M.S. dpt. – Ready Made Solutions.
“Nowadays between 60% and 70% of denim brands buy finished pants. Some still select the denim themselves, we do the rest.”
Trade fair organiser Sebastian Klinder can imagine extending the new concept to include other segments of the fair over the coming seasons.
Also going down well alongside the main Collections areas and the very well attended Additionals halls was the new Shirtings segment. In Hall 4 renowned suppliers of high-quality shirting fabrics such as Testa, Leggiuno and Brennet presented their new lines using a new, exclusive stand system. “We are convinced of the new concept. It was thoroughly researched and has been perfectly put into practice,” said Gokce Erturk of Bossa Shirtings.
A stylish close to the trade fair was ensured by the impressive atmosphere at the Kesselhaus which was host to the traditional Munich Fabric Night. Some 2000 guests partied here until the wee hours of the morning, exchanging news and views and making appointments for the next MUNICH FABRIC START from 4 to 6 September 2012 in Munich.
Sustainability expert Jana Kern, operating in this segment on behalf of the trade fair, reports extremely avid interest not only on the part of young designers but also of major players like H&M and C&A. She notes that fashion aspects now play a greater role in sustainable produced fabrics.
That sustainability alone no longer suffices as a selling point was also unanimously agreed upon by the renowned experts here – including Bowie Miles of Puma and Alberto de Conti who discussed this topic in a relaxed setting in the Blue Zone at the first Sustainability Talks organised in cooperation with Textile Exchange.
Only if products are attractive will end users be prepared to spend more on them. “It is key to communicate on value rather than on price. If not you're lost,” said Marco Lucietti of Isko who added that on average costs – and therefore also prices – were up 20%. But action was now needed due to scarce resources.
“The future belongs to the eco movement,” insists Panos Sofianos of Tejidos Royo. He and other denim suppliers – from Italdenim to Uco Raymond –showcased their relevant innovations in the Green Zone of the Zenith Hall. These ranged from new recycling methods through to water and chemical-saving laundry and finishing processes.
The other 60 exhibitors were just as satisfied with the response and the dates of Blue Zone. The Denim Night on the first evening of the trade fair at the hip “Heart” club highlighted how the denim community had found a suitable platform and home in Munich.
“The Blue Zone has been a fixture on the agenda of the denim world for years now. This is where to find not only denim but also colour and flat wovens,” said Herman Seidl attending the trade fair for the Bench brand. “We are very happy with the flow and number of visitors. This is a very important trade fair for the European region,” agreed Stefan Schoffer. His company Eurotex presented finished denim products in the new R.M.S. dpt. – Ready Made Solutions.
“Nowadays between 60% and 70% of denim brands buy finished pants. Some still select the denim themselves, we do the rest.”
Trade fair organiser Sebastian Klinder can imagine extending the new concept to include other segments of the fair over the coming seasons.
Also going down well alongside the main Collections areas and the very well attended Additionals halls was the new Shirtings segment. In Hall 4 renowned suppliers of high-quality shirting fabrics such as Testa, Leggiuno and Brennet presented their new lines using a new, exclusive stand system. “We are convinced of the new concept. It was thoroughly researched and has been perfectly put into practice,” said Gokce Erturk of Bossa Shirtings.
A stylish close to the trade fair was ensured by the impressive atmosphere at the Kesselhaus which was host to the traditional Munich Fabric Night. Some 2000 guests partied here until the wee hours of the morning, exchanging news and views and making appointments for the next MUNICH FABRIC START from 4 to 6 September 2012 in Munich.
MUNICH FABRIC START
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
