Home / Knowledge / News / Apparel/Garments / Mothercare to unveil Jools Oliver's kidswear line
Mothercare to unveil Jools Oliver's kidswear line
13
Feb '12
Mothercare, Britain's number one specialist retailer for mothers-to-be and parents of young children, has announced new association with celebrity chef Jamie Oliver's wife Jools Oliver.

Pursuant to the deal, the retailer would launch an entire line of nursery bedding, clothing and accessories collection designed by Jools.

The new collection would form a part of Mothercare's high street brand and would be put up for sale in markets since August 17, 2012.

The new line would remain inspired by Mrs. Oliver's liking for “nostalgic yet modern collectables” and would focus on newborns and kids up to five years of age.

Mrs. Oliver said she has a great passion for children's apparels designed by the brand, and hence she is quite delighted to work with Mothercare. Her mother had dressed her up in Mothercare clothes and she too had been dressing her children in Mothercare apparels and thus the brand has always been a part of her life, she said.

Talking about her designs, she said they would be a mix of quirky as well as classic styles, influenced by her memories as a child. The line, she said will comprise of reasonably priced but uniquely designed apparel pieces.

Commenting on the company's poor sales report for third quarter, Mothercare Chairman Alan Parker said the new policy focusing on multichannel trading is likely to help the firm to perk up its performance for the current year.

If everything goes right, the new policy fronted by Oliver would provide the much needed push to the firm, whose like-for-like trading for the third quarter slumped by three percent, taking the overall loss for the first half of its fiscal to £81.4 million.

Speaking of the Oliver collection, Parker said for over past five decades Mothercare has epitomized a modern outlook for traditional family values and that is exactly what Mrs. Oliver's collection stands for.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search