Home / Knowledge / News / Apparel/Garments / Mothercare to unveil Jools Oliver's kidswear line
Mothercare to unveil Jools Oliver's kidswear line
13
Feb '12
Mothercare, Britain's number one specialist retailer for mothers-to-be and parents of young children, has announced new association with celebrity chef Jamie Oliver's wife Jools Oliver.

Pursuant to the deal, the retailer would launch an entire line of nursery bedding, clothing and accessories collection designed by Jools.

The new collection would form a part of Mothercare's high street brand and would be put up for sale in markets since August 17, 2012.

The new line would remain inspired by Mrs. Oliver's liking for “nostalgic yet modern collectables” and would focus on newborns and kids up to five years of age.

Mrs. Oliver said she has a great passion for children's apparels designed by the brand, and hence she is quite delighted to work with Mothercare. Her mother had dressed her up in Mothercare clothes and she too had been dressing her children in Mothercare apparels and thus the brand has always been a part of her life, she said.

Talking about her designs, she said they would be a mix of quirky as well as classic styles, influenced by her memories as a child. The line, she said will comprise of reasonably priced but uniquely designed apparel pieces.

Commenting on the company's poor sales report for third quarter, Mothercare Chairman Alan Parker said the new policy focusing on multichannel trading is likely to help the firm to perk up its performance for the current year.

If everything goes right, the new policy fronted by Oliver would provide the much needed push to the firm, whose like-for-like trading for the third quarter slumped by three percent, taking the overall loss for the first half of its fiscal to £81.4 million.

Speaking of the Oliver collection, Parker said for over past five decades Mothercare has epitomized a modern outlook for traditional family values and that is exactly what Mrs. Oliver's collection stands for.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 24th Apr 2017

ColDesi launches latest direct to garment printer

ColDesi, a pioneer in the direct to garment printer business, has...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Courtesy: NASA/JPL-Caltech

Textiles | On 24th Apr 2017

NASA designing advanced woven metal fabrics for space

Scientists at NASA are designing advanced woven metal fabrics for a...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search