Home / Knowledge / News / Apparel/Garments / Australian retail chain to offer 48 new brands
Australian retail chain to offer 48 new brands
15
Feb '12
David Jones, the oldest department store in the world still trading under its original name, has announced a list of 48 new “exclusive and international brands” that will be offered to customers at its stores.

The Australian retail chain decided on the new brands that will appear on shelves at David Jones stores after a biannual brand review, undertaken every year at the end of Autumn/Winter and Spring/Summer seasons.

The company conducts the review to optimize the return from each square metre of shelf space in its store.

The list of 48 new brands that have been added to David Jones portfolio includes Gucci Mens Accessories, Barbour, Charlotte Olympia and Mary Katrantzou.

The statement quoted Paul Zahra, CEO of David Jones, saying the review of the performance of brands in the company's portfolio is necessary to ensure that David Jones' offerings remain fresh through the introduction of new brands. The new brands are relevant and offer what the customers want, he added.

The performance review also ensures that David Jones stores remain disciplined in allocation of floor space, by providing more space to exclusive brands with high margins and strong performance track records.

The brand review especially becomes important in the current difficult retail environment, where sales and inventory levels are greatly impacted by continuing to stock non-performing brands, Zahra said.

The statement said David Jones' strategy “is very clear” and it is not in the business of acquiring brands.

Fibre2fashion News Desk - India

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Apparel/Garments | On 24th May 2017

G-III Apparel enters into license agreement with PVH

G-III Apparel Group has entered into a multi-year license agreement...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search