Home / Knowledge / News / Apparel/Garments / Indian womenswear brand Nikhaar plans global presence
Indian womenswear brand Nikhaar plans global presence
Feb '12
Nikhaar, the contemporary womenswear brand known for reinventing Indian fashion, is planning to expand both in India and abroad.

Nikhaar, the brand of Mumbai-based Nikhaar creations, was started as a bespoke tailoring for celebrities by Mr. Mustafa Petiwala. It has now evolved as a strong brand that has transformed the Indian salwar kameez into its chic and urbane, yet comfortable form.

Briefing about the rationale behind Nikhaar, Mr. Faraaz Petiwala, Marketing and Sales Manager, Nikhaar Creations, told fibre2fashion, “The main rationale for Nikhaar is to create a genre of fashion for the Indian women, which is inspired deeply by the Western culture, yet having its roots within the traditional Indian culture.”

Apprising about the company's vision, he says, “Nikhaar as a brand is established itself in the market and now we aim to maximize its growth vertically as well as horizontally and make its presence felt in the overseas markets as well.”

Informing about Nikhaar's presence and expansion plans, he says, “Currently, Nikhaar has major concentration in Maharashtra, Haryana and Punjab, and we are aggressively expanding our presence in Uttar Pradesh and Rajasthan.”

“In overseas markets, Nikhaar is currently exporting to countries like USA, UK, Saudi Arabia, UAE, Japan, Singapore, Australia, Mauritius and Madagascar, and we look forward to expand more in the European, South African and even the Chinese markets,” he adds.

Revealing about the investment involved, he says, “With support from our channel partners/retailers and an estimated investment of US$ 500,000, we plan to position Nikhaar as a premium segment brand in its category.”

Talking about the current consumer choices and buying behaviour, especially in the Indian context, he avers, “Consumers are opting more for the sober and the international looks rather than the traditional ones. Nowadays, even the Tier III cities are seeing rise in the demand for the modern cuts like halter, backless and spaghetti straps. With all the social networking that is taking place, the consumer is being continuously informed about the changes taking place in fashion trends.”

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search