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Arvind to bring French apparel brand Elle to India
17
Feb '12
Arvind Brands, a division of Arvind Limited, has announced its plans to launch women's French fashion label Elle in the Indian market by April 2012.

Elle, a subsidiary of Lagardere Active Group, the publisher of the Elle Magazine, has its presence in 80 countries.

As revealed by Arvind Brands, the new Elle collection would feature premium apparels, bags and shoes.

Arvind Brands Retail Managing Director and Chief Executive J Suresh said Elle is an internationally recognized fashion brand, and with the launch of the brand our company will foray into premium western womenswear segment.

Since western apparel market is doing well in women's segment in India, it would really prove beneficial for the company if it is able to develop a good base, he said.

Initially, in April this year, the brand would be launched in Delhi, Chandigarh and Bangalore through Elle boutique malls and outlets, and would also be retailed through Elle shop-in-shops.

Arvind Brands currently possesses marketing rights for Indian market from other global brands like US Polo, Izod, Arrow and Gant, and also runs a retail chain Megamart with 225 stores country-wide.

The expanse of the Arvind brandscape is spread across the Indian market with around 273 standalone brand stores in addition to 975 counters selling through key accounts and multi brand outlets (MBOs) across India.

Fibre2fashion News Desk - India

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