Home / Knowledge / News / Apparel/Garments / Big Idea buys Flow Society Lacrosse brand
Big Idea buys Flow Society Lacrosse brand
17
Feb '12
Big Idea Brands LLC announced that the company purchased the Flow Society Lacrosse Brand from Passport Brands Inc. The Flow Society concept will be guided by Anthony Ottimo, the founder and creator of the brand, who was appointed President of Big Idea Brands.

Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company.

Flow Society is an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. The unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows.

Flow Society, in the two years since inception, has expanded rapidly across the US and Canada. Flow Society is carried in Dick's Sporting Goods stores, Sports Authority, Modell's Sporting Goods, MC Sports, Olympia Sports, Dunham's Sports as well as launching in Bloomingdales, in addition to its expansion to camp stores including Lester's, Denny's Childrenswear and lacrosse specialty stores.

With an expanded selection of shorts, socks, pinnies, tee shirts, fleece and now introducing shafts, bags, backpacks and footwear, Flow Society is an exciting lifestyle brand. In addition, the Company will also be launching Flow Golf this spring designed for the fashion forward golfer who loves being noticed at the club.

The Company also announced its alliance with Samsung C&T America (Samsung) to include the newly acquired Flow Society brand of apparel and accessories. Under the terms of this relationship, Samsung will handle logistics and warehousing and provide working capital financing for the Company's brand.

"We are pleased with our acquisition of Flow Society and partnership with Samsung. Flow has become the number one player in lacrosse apparel, crossing over and being sought after by fine department stores due to appeal in the marketplace in addition to the current retailers," stated Mark Elenowitz, CEO of Big Idea Brands.

"We have something big here and now with our strategic partners in Big Idea Brands, which include TriPoint Capital Advisors and Samsung, we can reach greater limits and grow into other segments such as golf, women's, basketball, soccer and yoga apparel or any other arena that our retail partners want us to enter to fill the niche Flow Society has introduced to the customer base. We look forward to introducing much more exciting product and prints as expected by our loyal consumers," stated Anthony Ottimo, Founder and President of Big Idea Brands.

Big Idea Brands LLC

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search