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Cabela's new retail concept to debut in Union Gap
Feb '12
Cabela's Incorporated announced plans to open its first Cabela's Outpost Store, unveiling a new retail initiative that will introduce the unique Cabela's retail experience to customers in underserved markets across the United States and Canada.

Cabela's expects the first Cabela's Outpost Store, in Union Gap, Wash., a suburb of Yakima, to open in the fall of 2012. Construction is scheduled to begin in the spring of 2012.

Cabela's Outpost stores, designed for efficiency, flexibility and convenience at around 40,000-square-feet, will open in markets with less than 250,000 people, bringing the same quality products and customer service for which Cabela's is famous to hometown markets too small to support Cabela's popular next-generation stores.

"We believe Cabela's Outpost Stores will be perfectly suited to - and will be particularly successful in - the western United States and Canada," said Cabela's Chief Executive Officer Tommy Millner. "We have more Cabela's Outpost Stores on the planning table, but we can't reveal those locations just yet."

Customers will be treated to the exciting Cabela's shopping experience with access to all Cabela's merchandise via online order kiosks, as well as free shipping to Cabela's Outposts with an In-Store Pickup program. In-Store Pickup allows customers to order Cabela's gear ahead of time and pick it up at their convenience at the store of their choice. Cabela's Outposts, built with Cabela's rugged outdoor look and theme, also will feature seasonal product assortments in an innovative "Core Flex" flexible floor plan, which will change to meet seasonal demands and provide a different look throughout the year. Revolutionary digital signage will complement the interior layout.

Cabela's Outposts will complement, not replace, Cabela's next-generation stores. In addition to five next-generation stores scheduled to open in 2012, Cabela's has announced plans to open three next-generation stores in 2013 - Columbus, Ohio; Grandville, Mich.; and Louisville, Ky. Currently, Cabela's operates 34 stores in the United States and Canada.

"This is an entirely new concept for us, and that is what is so exciting," Millner said. "Cabela's Outposts are true Cabela's stores, offering the same great customer service and access to all the great products we sell. They will extend our footprint into smaller markets and increase the range in which the Cabela's retail experience reaches our loyal customers."

Cabela's stores showcase thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as clothing and outdoor-themed gifts and furnishings. The company is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela's typically attracts experienced outdoor enthusiasts as employees, who join the Cabela's family of employees known for their excellent customer service skills and detailed knowledge of outdoor products.

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter.

Cabela's Incorporated

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