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Marni for H&M project unveiled
20
Feb '12
In Los Angeles, Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M.

Held in a beautiful Hollywood residence, the event was hosted by Marni's Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor. As well as Drew, Winona and Milla, other guests arriving at the party dressed in Marni at Hennes & Mauritz AB (H&M) included Jessica Chastain, Freida Pinto and Andrea Riseborough. The collection will be available from March 8 in around 260 stores worldwide, as well as on-line.

“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody." Consuelo Castiglioni, Founder and Creative Director, Marni.

"It's nice to see again the people I worked with on the project for Marni and H&M. With the film I just tried to do something that fitted with the mood of the collection, the fantasy and the fun of fashion." Sofia Coppola.

In a classic Hollywood house in Los Angeles, around 200 guests gathered to celebrate Marni´s collaboration for H&M, a collection full of Marni's signature print and colour arriving just in time for spring. Guests were given the chance to enjoy an evening in an atmosphere captured by Sofia Coppola's campaign for the collection, as well as an exclusive performance by Bryan Ferry.

Marni's collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.

"I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone." Drew Barrymore.

"I'm a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M." Winona Ryder.

“It's been amazing to see so many personalities wearing the Marni at H&M collection. I can't wait for these looks to go into stores so everyone can wear them for themselves.” Margareta van den Bosch, H&M's creative advisor.

Hennes & Mauritz AB (H&M)

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Courtesy: India ITME

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