Home / Knowledge / News / Apparel/Garments / Kidswear brand Vitamins to set up EBOs
Kidswear brand Vitamins to set up EBOs
20
Feb '12
Vitamins, the Mumbai-based lifestyle clothing brand from the house of Sangam Dresses Pvt. Ltd., catering to the fashion needs of girls aged 0-4 and 5-14 years, is setting up its own exclusive brand outlets (EBOs).

Launched in 2000, the brand's product range includes apparels, accessories and innerwear.

Mr. Ojas Nishar, Director, Sangam Dresses P. Ltd., told fibre2fashion, “We are coming up with our own retail stores. We will be opening our first store in Mumbai and over a period of time we are planning to open another 6-7 stores at one go at various locations across the country.”

Reacting about impact of the Government's decision to allow 100 percent foreign direct investment (FDI) in single-brand retail, he says, “FDI will not affect our business at all, rather it will help it grow. This is because our brand has a completely international look, so we are trying to get into the same kind of retailing as international brands, which, in turn, would upgrade our brand.”

Defending his plans for expansion at a time when several economies are witnessing a slowdown, he says, “Expansion amidst tough times depends on brand to brand. We are doing good business on a daily basis and we need to keep moving forward. Moreover, we are not experiencing any kind of negative impacts. We work in our own style and we do not bother how the world is reacting or what is happening in Europe or may be other parts of the world. I have set some standards for my brand and as far as I can fulfill them, the brand will continue to go ahead.”

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search