Home / Knowledge / News / Apparel/Garments / Swedish brand Haglöfs establishes subsidiary in Japan
Swedish brand Haglöfs establishes subsidiary in Japan
21
Feb '12
After 18 years on the market, Haglöfs has established its own subsidiary in Japan. The move reflects Haglöfs' global strategy and commitment to the Asian markets.

With a subsidiary in South Korea already up and running, Haglöfs is now taking the next step in its global expansion by setting up a subsidiary in Japan – Asia's leading outdoor market. Until now, the market has been served by Haglöfs' distributor, Fullmarks Inc., which has represented the brand since 1994.

“Establishing our own companies in our markets is an increasingly important part of our expansion strategy,” says Haglöfs CEO Nicolas Warchalowski. “Fullmarks has done a fantastic job of positioning the Haglöfs brand in the Japanese market for almost 20 years. Now it's time for us to take over the baton.”

Magnus Nervé has been recruited as country manager and MD of the Japanese subsidiary. Magnus is 39 years old and has lived in Japan for the last 14 years. He holds a Master of Science degree from Linköping University and an MBA from the University of Miami. Magnus helped to start up IKEA in the country, and has also held several different positions at Ericsson, Reebok and The Body Shop.

His greatest passion is rock climbing, and he has also conquered some of the world's highest mountains.

“There is a very strong interest in Haglöfs in Japan,” Magnus Nervé says. “The outdoor-goods market is relatively mature. Functional design and quality are in high demand, and distribution is mainly through specialist stores. We see clear potential for growth in all our business areas.”

Haglöfs is one of the world's leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle.

Haglöfs

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search