Home / Knowledge / News / Apparel/Garments / Embrace nominated as finalist for innerwear support system
Embrace nominated as finalist for innerwear support system
28
Feb '12
Embrace Design Innovations Ltd. has been announced as a finalist in the Product category of the Irish Times InterTradeIreland Innovation Awards 2012.

Award winning Brand, Embrace has been nominated for their Internal Support System (ISS), an inner stabilising structure which has been designed to anchor the bra and maintain its fit in movement.

Dealing with both the circumference and volume of the breast, the inner structure sits directly under the breast to eliminate the drag or pull of a garment in movement, stabilise the garment on the body and act as a floating support of the breast weight.

Reenagh McCall, Director from Embrace, said: We are delighted to be recognised for our innovation. We constantly strive to find solutions for women's comfort and well being and to come up with new products for the marketplace without compromising style.

“This product has revolutionary features which help breasts to help themselves. It works in basics, shapewear, lingerie, sportswear, swimwear and across junior lines. It promotes breast health, facilitates garment versatility and allows freedom of movement.

Developed by Embrace, the product has global appeal and endless applications, some of which they will be bringing to market in their S/S 2013 range.”

Embrace Design Innovations Ltd. will be competing against two other finalists in their category. The winners of the competition will be announced at an awards ceremony in Dublin on 28th February.

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Picanol records 11% rise in 2017 first half turnover

The Picanol Group, which specialises in the development, production...

Textiles | On 23rd Aug 2017

Kraig delivers first dragon silk fibre to medical firm

Kraig Biocraft Laboratories, Inc. a leading developer of genetically...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search