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Embrace nominated as finalist for innerwear support system
28
Feb '12
Embrace Design Innovations Ltd. has been announced as a finalist in the Product category of the Irish Times InterTradeIreland Innovation Awards 2012.

Award winning Brand, Embrace has been nominated for their Internal Support System (ISS), an inner stabilising structure which has been designed to anchor the bra and maintain its fit in movement.

Dealing with both the circumference and volume of the breast, the inner structure sits directly under the breast to eliminate the drag or pull of a garment in movement, stabilise the garment on the body and act as a floating support of the breast weight.

Reenagh McCall, Director from Embrace, said: We are delighted to be recognised for our innovation. We constantly strive to find solutions for women's comfort and well being and to come up with new products for the marketplace without compromising style.

“This product has revolutionary features which help breasts to help themselves. It works in basics, shapewear, lingerie, sportswear, swimwear and across junior lines. It promotes breast health, facilitates garment versatility and allows freedom of movement.

Developed by Embrace, the product has global appeal and endless applications, some of which they will be bringing to market in their S/S 2013 range.”

Embrace Design Innovations Ltd. will be competing against two other finalists in their category. The winners of the competition will be announced at an awards ceremony in Dublin on 28th February.

Fibre2fashion News Desk - India

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