Home / Knowledge / News / Apparel/Garments / Embrace nominated as finalist for innerwear support system
Embrace nominated as finalist for innerwear support system
28
Feb '12
Embrace Design Innovations Ltd. has been announced as a finalist in the Product category of the Irish Times InterTradeIreland Innovation Awards 2012.

Award winning Brand, Embrace has been nominated for their Internal Support System (ISS), an inner stabilising structure which has been designed to anchor the bra and maintain its fit in movement.

Dealing with both the circumference and volume of the breast, the inner structure sits directly under the breast to eliminate the drag or pull of a garment in movement, stabilise the garment on the body and act as a floating support of the breast weight.

Reenagh McCall, Director from Embrace, said: We are delighted to be recognised for our innovation. We constantly strive to find solutions for women's comfort and well being and to come up with new products for the marketplace without compromising style.

“This product has revolutionary features which help breasts to help themselves. It works in basics, shapewear, lingerie, sportswear, swimwear and across junior lines. It promotes breast health, facilitates garment versatility and allows freedom of movement.

Developed by Embrace, the product has global appeal and endless applications, some of which they will be bringing to market in their S/S 2013 range.”

Embrace Design Innovations Ltd. will be competing against two other finalists in their category. The winners of the competition will be announced at an awards ceremony in Dublin on 28th February.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search