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Strawberry Shortcake to expand apparel line in Brazil
Feb '12
American Greetings Properties (AGP), along with its licensing agents Exim and CPLG, has signed an agreement with Brazil's Malwee Malhas to renew Strawberry Shortcake themed girls' apparel line and to expand into Strawberry Shortcake baby items.

As per the deal, Malwee Malhas will continue to sell apparel items of Strawberry Shortcake themed girls' apparel in Brazil, including dresses, trousers, skirts, capri pants, shorts, blouses, tops, polo shirts and sets, jackets and jogging sets.

The agreement also envisages expansion of Strawberry Shortcake baby items in Brazil. These will include dresses, shirts, trousers, shorts, skirts, capri pants, jogging sets, polo shirts and sets.

All these items will be available in mass merchant establishments, department and other retail stores, specialty outlets and clubs across the country. In addition, these will also be offered on Malwee's website.

Fibre2fashion News Desk - India

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