Home / Knowledge / News / Apparel/Garments / Strawberry Shortcake to expand apparel line in Brazil
Strawberry Shortcake to expand apparel line in Brazil
29
Feb '12
American Greetings Properties (AGP), along with its licensing agents Exim and CPLG, has signed an agreement with Brazil's Malwee Malhas to renew Strawberry Shortcake themed girls' apparel line and to expand into Strawberry Shortcake baby items.

As per the deal, Malwee Malhas will continue to sell apparel items of Strawberry Shortcake themed girls' apparel in Brazil, including dresses, trousers, skirts, capri pants, shorts, blouses, tops, polo shirts and sets, jackets and jogging sets.

The agreement also envisages expansion of Strawberry Shortcake baby items in Brazil. These will include dresses, shirts, trousers, shorts, skirts, capri pants, jogging sets, polo shirts and sets.

All these items will be available in mass merchant establishments, department and other retail stores, specialty outlets and clubs across the country. In addition, these will also be offered on Malwee's website.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 22nd Mar 2017

Amazon India introduces 'A-Z GST Guide' programme

Amazon India has introduced a programme called 'A-Z GST Guide' to...

Textiles | On 22nd Mar 2017

Dyeing textiles with bacteria

As an alternative to toxic synthetic dyes, scientists are exploring...

Courtesy: BCG

Apparel/Garments | On 22nd Mar 2017

Consumption in India to touch $4 trillion by 2025: Report

Consumption in India is likely to triple to $4 trillion by 2025 as...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search