Home / Knowledge / News / Apparel/Garments / Joe's Jeans creates exclusive denim line for Macy's
Joe's Jeans creates exclusive denim line for Macy's
29
Feb '12
After more than a decade as a premium denim leader, Joe's Jeans Inc. announces the launch of a new brand, else(TM), to be sold exclusively at Macy's. With price points starting at $68, else(TM) was created to reach young women who are looking for a premium denim-like product at a more affordable price.

Macy's has dedicated space in its Impulse departments in 140 stores throughout the U.S. to showcase the else(TM) brand. The new line will also be available at macys.com. The else(TM) product offering, which includes five staple denim fits: skinny, boot cut, cropped, boyfriend and a cuffed short, will be rolling out at Macy's over the next two weeks.

Marc Crossman, President and CEO of Joe's Jeans Inc., commented, "We are thrilled to be partnering with such a distinguished American institution. We look forward to an exciting and expansive business venture and the opportunity to create a unique product offering for the Macy's customer."

The else(TM) target customer is described as between the ages of 18 and 25 years old with a strong sense of self and fashion. Joe Dahan, Creative Director and Founder of Joe's Jeans Inc., oversees the design of else(TM) with a newly created design team working in collaboration with Macy's.

"We are excited to work with Joe's Jeans to continue to bring our customer the latest in denim fashion by an industry leader with a long-standing commitment to fit and quality," said Tim Baxter, Senior Vice President of Macy's Women's Division. Mr. Baxter continued, "else(TM) offers innovative products at an affordable price for our young, fashion-forward customers who will love this brand."

About Joe's Jeans Inc.
Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's(R) brand and related trademarks. In addition, the Company has introduced the else(TM) line for exclusive sale at Macy's.

Joe's Jeans Inc.


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X