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Master tailor Massimo Fantinato visits Dubai & Abu Dhabi
Mar '12
As part of its highly successful Made To Measure Service, known as 'Su Misura', Ermenegildo Zegna, the high end Italian fashion brand for men brings its master Tailor Mr Massimo Fantinato to Dubai and Abu Dhabi.

The Master Tailor will be available in Rodeo Drive - Sheikh Khalifa Street in Abu Dhabi on the 11th and 12th of March and Ermenegildo Zegna Boutique in Dubai Mall from the 13th till 15th of March 2012 to undertake made to measure suit fittings for discerning gentlemen.

Ermenegildo Zegna's exclusive “Su Misura” custom-tailored service makes it possible to produce tailor-made suits, jackets, pants, shirts and ties in just a few weeks, respecting the customer's size and needs and maintaining the superb standards of quality for which the Italian maison is rightfully famous.

The “Su Misura” or Made To Measure service, which started in the 1970s alongside the first prêt-à-porter collections, gives the customer a chance to choose the fabric, style and details that exclusively personalize a garment.

The measurement process is extremely critical to ensure a perfect custom-tailored fit. Specialized staff in the store has undergone specific training to make sure this delicate task is performed accurately and with extreme professionalism.

What makes Ermenegildo Zegna “Su Misura” garments so special is the sartorial attention that each receives. Every garment is tested during the sewing process, and each detail is chosen with care. All linings and accessories are made of natural fibers, cotton, horsehair, and silk to ensure unparalleled softness. All finishing touches are done by hand, stitch by stitch, down to the sewing of the inside label that bears the customer's name.

In just 4 weeks, a “Su Misura” suit is ready to be delivered in any one of the Zegna boutiques around the world, where the garment undergoes a final inspection and where any alterations are performed (hemming of pants and sleeves, for example).

Ermenegildo Zegna

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