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Melbourne retailers band together for Campaign for Wool
Mar '12
Supported by over 200 companies globally, and having achieved over six million pounds worth of editorial value, The Campaign for Wool has reached over 200 million people through events and online activity since its launch 2010.

In the spirit of the L'Oréal Melbourne Fashion Festival, The Woolmark Company will announce the 2012 Campaign for Wool programme for Australia at an intimate dinner with some of Melbourne's finest retailers, designers and media on the 13th of March.

Campaign for Wool will celebrate Wool Week from the 23rd to the 29th of April with Australian retailers, brands and consumers alike, set to embrace all things woolly for seven days of wool-focused activity. Melbourne will see retailers including Country Road, Trenery, Kookai, Decjuba, Gorman, Saba, EMU Australia, Obus and M.J. Bale declare their love for one of the world's most luxurious fibres with in store marketing spanning window displays, events and point of sale across the city.

The Campaign for Wool is a five year campaign launched by HRH The Prince of Wales to educate consumers about the natural benefits of wool and promote wool-predominant products to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, The Campaign for Wool launched in October 2010 with Wool Week in the UK, which saw over 100 retailers in the UK celebrating wool with woollen window displays, knitting events and events which saw sheep popping up in the most unexpected places.

The L'Oréal Melbourne Fashion Festival is an annual celebration of fashion, design, business and creative endeavor for everyone to enjoy.

The Festival continues to inspire and connect the designers, consumers and retailers who keep Australian fashion alive. So come and experience a runway show or fashion activity in March before exploring Melbourne's magical retail hotspots, armed with the most fashion-forward insights. Experience the creative energy that is the Australian fashion industry at the L'Oréal Melbourne Fashion Festival, March 8-15, 2012.

International Wool Textile Organisation, British Wool Marketing Board, Australian Wool Innovation, key industry figures from the National Sheep Association, New Zealand, Norway and important sheep producing nations of the world are involved in Campaign for Wool.

Campaign for Wool

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