Home / Knowledge / News / Apparel/Garments / Melbourne retailers band together for Campaign for Wool
Melbourne retailers band together for Campaign for Wool
02
Mar '12
Supported by over 200 companies globally, and having achieved over six million pounds worth of editorial value, The Campaign for Wool has reached over 200 million people through events and online activity since its launch 2010.

In the spirit of the L'Oréal Melbourne Fashion Festival, The Woolmark Company will announce the 2012 Campaign for Wool programme for Australia at an intimate dinner with some of Melbourne's finest retailers, designers and media on the 13th of March.

Campaign for Wool will celebrate Wool Week from the 23rd to the 29th of April with Australian retailers, brands and consumers alike, set to embrace all things woolly for seven days of wool-focused activity. Melbourne will see retailers including Country Road, Trenery, Kookai, Decjuba, Gorman, Saba, EMU Australia, Obus and M.J. Bale declare their love for one of the world's most luxurious fibres with in store marketing spanning window displays, events and point of sale across the city.

The Campaign for Wool is a five year campaign launched by HRH The Prince of Wales to educate consumers about the natural benefits of wool and promote wool-predominant products to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, The Campaign for Wool launched in October 2010 with Wool Week in the UK, which saw over 100 retailers in the UK celebrating wool with woollen window displays, knitting events and events which saw sheep popping up in the most unexpected places.

The L'Oréal Melbourne Fashion Festival is an annual celebration of fashion, design, business and creative endeavor for everyone to enjoy.

The Festival continues to inspire and connect the designers, consumers and retailers who keep Australian fashion alive. So come and experience a runway show or fashion activity in March before exploring Melbourne's magical retail hotspots, armed with the most fashion-forward insights. Experience the creative energy that is the Australian fashion industry at the L'Oréal Melbourne Fashion Festival, March 8-15, 2012.

International Wool Textile Organisation, British Wool Marketing Board, Australian Wool Innovation, key industry figures from the National Sheep Association, New Zealand, Norway and important sheep producing nations of the world are involved in Campaign for Wool.

Campaign for Wool


Must ReadView All

India’s e-commerce policy framework in 6 months: official

Apparel/Garments | On 26th Apr 2018

India’s e-commerce policy framework in 6 months: official

In the next six months, India will come out with a framework for a...

MSME secretary Arun Kumar Panda presenting 'friend of India' plaque to a delegate from Malawi at the first International SME Convention. Courtesy: PIB

Apparel/Garments | On 26th Apr 2018

India to set up Digital Trade Desk for SME collaboration

India’s ministry of micro, small and medium enterprises (MSMEs) has...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search