Home / Knowledge / News / Apparel/Garments / Melbourne retailers band together for Campaign for Wool
Melbourne retailers band together for Campaign for Wool
02
Mar '12
Supported by over 200 companies globally, and having achieved over six million pounds worth of editorial value, The Campaign for Wool has reached over 200 million people through events and online activity since its launch 2010.

In the spirit of the L'Oréal Melbourne Fashion Festival, The Woolmark Company will announce the 2012 Campaign for Wool programme for Australia at an intimate dinner with some of Melbourne's finest retailers, designers and media on the 13th of March.

Campaign for Wool will celebrate Wool Week from the 23rd to the 29th of April with Australian retailers, brands and consumers alike, set to embrace all things woolly for seven days of wool-focused activity. Melbourne will see retailers including Country Road, Trenery, Kookai, Decjuba, Gorman, Saba, EMU Australia, Obus and M.J. Bale declare their love for one of the world's most luxurious fibres with in store marketing spanning window displays, events and point of sale across the city.

The Campaign for Wool is a five year campaign launched by HRH The Prince of Wales to educate consumers about the natural benefits of wool and promote wool-predominant products to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, The Campaign for Wool launched in October 2010 with Wool Week in the UK, which saw over 100 retailers in the UK celebrating wool with woollen window displays, knitting events and events which saw sheep popping up in the most unexpected places.

The L'Oréal Melbourne Fashion Festival is an annual celebration of fashion, design, business and creative endeavor for everyone to enjoy.

The Festival continues to inspire and connect the designers, consumers and retailers who keep Australian fashion alive. So come and experience a runway show or fashion activity in March before exploring Melbourne's magical retail hotspots, armed with the most fashion-forward insights. Experience the creative energy that is the Australian fashion industry at the L'Oréal Melbourne Fashion Festival, March 8-15, 2012.

International Wool Textile Organisation, British Wool Marketing Board, Australian Wool Innovation, key industry figures from the National Sheep Association, New Zealand, Norway and important sheep producing nations of the world are involved in Campaign for Wool.

Campaign for Wool


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Urmil Arya

Sushila International, a well established textile organisation established ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search