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Edwin's Spring/Summer collection
02
Mar '12
Edwin's latest lookbook humbly reflects an incredible week shared with a group of individuals, all from different backgrounds and places. People thrown together with a common passion for living in the present, sharing a random moment and a feeling of true freedom.

The true spirit of Edwin jeans is created but the person living in them, making everyday count with yesterday's memories etched into the rich indigo fabric and in the knowledge that tomorrow's good times are still to be created - Friendship and absolute freedom.

The ED range expands for SS12 as company witnesses a trio of new recruits the EDA1 - a light organic cotton in its original unwashed state the ED55 - this time the trusted slim tapered 55 comes with Japanese selvedge and the ED80 chino - a denim styled 5 pocket stretch twill chino in garment dye colours galore.

A five options 'shorts' program in lightweight canvas selvage and non-selvage denims/gabardine/tight rip-stop and camouflage fabrics leads nicely into a continuation on a variation of the camouflage theme as a fitted cargo pant in faded camouflage with leather detailing puts the injection into the fully fuelled tank lower half offering.

The collection from the belt loops up is vintage inspired, a conscious juxtaposition of influences from decades gone by and heroes and villains from the world of film and music - Edwin eats, sleeps and breathes culture throughout the design process. Knitwear is all about shawl, sat comfortably alongside hardwearing yet luxurious fine gauge Italian indigo dyed cottons.

The shirting is from French mountain mills, where everything is developed secretly on the premises from the weave to the dye. Shirting is designed for life and living before lifestyle, free n easy - chambrays, linen, poplins, stripes and check all cameo in this road trip movie of a collection.

For 35 years, Edwin Japan have worked on improving efficiency, quality, construction and washing methods by studying and engineering machinery used in the denim manufacturing process.


Edwin

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