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The Natural Baby Company to focus on product innovation
06
Mar '12
The Natural Baby Company, manufacturer and purveyor of top natural parenting brands and member of the 2011 Inc500 List of Fastest-Growing Companies, announced that Jeff Batton has been appointed as Chief Executive Officer. Batton brings twenty years of proven experience in building enterprise value in a variety of leadership roles in both corporate and entrepreneurial settings.

"The market niche and team that Natural Baby Company has established over the last few years are outstanding. To get involved with this company now - as it stands poised to continue its growth and to revolutionize the way parents care for their children - represents a very exciting personal opportunity," said Batton.

"And, it doesn't hurt that my family has been served very well by the company's products over the last few years. I look forward to rolling up my sleeves and getting to work with this fantastic team and the tremendous set of customers that it serves."

With a three-year growth rate of over 750%, the principal initiatives for The Natural Baby Company in 2012 will continue to be innovations in the natural parenting market. Owner and founder, Kim Ormsby, has delegated her role as CEO to Batton in order to focus on innovative product development for the company's top selling in-house brand GroVia, a leading cloth and natural diaper line.

Ormsby is looking forward to remaining heavily involved in the business, also focusing on parent/consumer education and increasing her time spent in regional markets speaking, engaging and advocating as a woman entrepreneur and working mother of 5.

"Jeff was a GroVia customer long before we met, and his second child is still in GroVia diapers, so I know he has a deep understanding and passion for our brands and the natural parenting industry," said Ormsby.

"His extensive leadership background has focused on managing rapid growth and enhancing the customer experience. This is a seamless transition into The Natural Baby Company's mission of simplifying the way parents nurture baby, naturally. We want to make the shopping experience for new parents fun and stress-free; Jeff is a great addition to our existing team and will be a great leader in furthering our effort to make The Natural Baby Company the country's one-stop-shop for today's modern parenting needs."

Batton's transition follows his position as Chief Financial Officer at Schedulicity, a nationally focused software company that is also located in Bozeman. Batton previously served as CEO for Alaska Growth Capital, before returning with his family to Bozeman.

Prior to his stint in Alaska, Batton was CFO and Director of Marketing for PrintingForLess.com, an internet driven start-up in the print industry that he helped grow to nearly $25 million in sales and two appearances on the Inc500. In addition, he has over seven years of experience in corporate finance and start-ups in the Bay Area and Chicago.

The Natural Baby Company's mission has always been to create the ultimate in cloth diapering and natural baby products. The Natural Baby Company's brands include: GroVia cloth diapers, Tiny Bubbles, and Magic Stick. Each product was designed out of necessity and innovation. Buying from The Natural Baby Company means you are purchasing well-made, often organic products that have been tested and proven in the marketplace.

GroVia


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