Home / Knowledge / News / Apparel/Garments / Children's apparel firm Boshiwa as 'Shanghai Famous Brand'
Children's apparel firm Boshiwa as 'Shanghai Famous Brand'
Mar '12
Boshiwa International Holding, a leading and fast-growing developer and retailer of children's products in China, announced that Shanghai Famous Brand Recommendation Committee has recognized Boshiwa (children's apparel) as “Shanghai Famous Brand” again in 2011, proving the capability of the brand.

The Committee has recently named Boshiwa (children's apparel) the “2011 Shanghai Famous Brand” in effect until 31 December 2013. Boshiwa has received the award for 17 consecutive years. The selection aims to encourage Shanghai enterprises to implement famous brand strategies and select a group of advantageous enterprises which own intellectual property rights and global competitiveness, thus promoting the fast growth of Shanghai economy.

A stringent assessment of products and services declared by the participating enterprises was conducted by related experts selected by the Committee. All selected brands should have relatively high awareness and market share, a good corporate image, strong capability of innovation and driving force for development

Mr. Zhong Zheng Yong, Chairman and Chief Executive Officer of Boshiwa International Holding Limited, said: “Boshiwa has been awarded with “Shanghai Famous Brand” for 17 consecutive years since year 1996, which shows that Boshiwa is well recognized in the industry and by consumers.”

“Boshiwa has become a well-known brand as well. We believe that the strength of the brand and the baby boom in 2012, the Year of the Dragon, will have a significant impact on children's consumer products in China. To cater to various customers' needs, we are in active talks with overseas brands for expanding our brand portfolio.”

Boshiwa International Holding Limited is a leading and fast-growing developer and retailer of children's products in China. It design, source and market children's apparel, footwear, accessories and other children's products under its proprietary brands, Boshiwa, Baby2 and Dr. Frog, and its licensed brands, Harry Potter, Prince of Tennis, NBA, Barcelona, Juventus, Manchester United, Bob the Builder and Thomas and Friends.

Boshiwa International Holding Limited

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search