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Children's apparel firm Boshiwa as 'Shanghai Famous Brand'
Mar '12
Boshiwa International Holding, a leading and fast-growing developer and retailer of children's products in China, announced that Shanghai Famous Brand Recommendation Committee has recognized Boshiwa (children's apparel) as “Shanghai Famous Brand” again in 2011, proving the capability of the brand.

The Committee has recently named Boshiwa (children's apparel) the “2011 Shanghai Famous Brand” in effect until 31 December 2013. Boshiwa has received the award for 17 consecutive years. The selection aims to encourage Shanghai enterprises to implement famous brand strategies and select a group of advantageous enterprises which own intellectual property rights and global competitiveness, thus promoting the fast growth of Shanghai economy.

A stringent assessment of products and services declared by the participating enterprises was conducted by related experts selected by the Committee. All selected brands should have relatively high awareness and market share, a good corporate image, strong capability of innovation and driving force for development

Mr. Zhong Zheng Yong, Chairman and Chief Executive Officer of Boshiwa International Holding Limited, said: “Boshiwa has been awarded with “Shanghai Famous Brand” for 17 consecutive years since year 1996, which shows that Boshiwa is well recognized in the industry and by consumers.”

“Boshiwa has become a well-known brand as well. We believe that the strength of the brand and the baby boom in 2012, the Year of the Dragon, will have a significant impact on children's consumer products in China. To cater to various customers' needs, we are in active talks with overseas brands for expanding our brand portfolio.”

Boshiwa International Holding Limited is a leading and fast-growing developer and retailer of children's products in China. It design, source and market children's apparel, footwear, accessories and other children's products under its proprietary brands, Boshiwa, Baby2 and Dr. Frog, and its licensed brands, Harry Potter, Prince of Tennis, NBA, Barcelona, Juventus, Manchester United, Bob the Builder and Thomas and Friends.

Boshiwa International Holding Limited

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