Home / Knowledge / News / Apparel/Garments / Madura F&L to open new Louis Philippe outlets in India
Madura F&L to open new Louis Philippe outlets in India
07
Mar '12
As a part of its new branding strategy, Madura Fashion & Lifestyle's menswear label Louis Philippe is expanding its flagship as well as other stores' network in India.

The expansion would focus on opening both company-operated as well as franchisee-operated outlets, Madura F&L, an arm of Aditya Birla Nuvo Group, said.

While it is eyeing to set up large format flagship Louis Philippe stores in key locations like metro cities, Madura F&L is also looking forward to enhance the existing Louis Philippe pan India network of over 100 stores, by adding 40 new stores each year, the company said.

The new large format outlets would be almost four times bigger than the company's existing outlets that have an average area of 2,500-3,000 square feet.

To embark on its plans, the company has already launched a 10,000 square feet outlet in Chennai, and proposes to launch six to eight such outlets each year. Such outlets, the company believes, would enhance the looks as well as the feel of the brand for customers.

The company expects each square foot of expansion to cost it around Rs. 2,500.

Besides driven by the success of the league-based tournaments featuring city centric teams, Louis Philippe brand has also linked with golf. The brand has launched Louis Philippe Cup for golf in partnership with the Professional Golf Tour of India (PGTI) and Rishi Narain Golf Management.

The brand's retail turnover for the current fiscal is likely to be around nine billion rupees.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search