Home / Knowledge / News / Apparel/Garments / Team of leaders will redefine jcpenney brand personality
Team of leaders will redefine jcpenney brand personality
13
Mar '12
As it transforms its business to become America's favorite store, J. C. Penney Company, Inc, announced the promotion of a number of current executives and the appointment of several highly respected retail veterans who will be at the forefront of redefining the jcpenney brand and shopping experience.

"As we fundamentally re-imagine every aspect of our business, we're tapping into the best internal and external talent in the industry," said jcpenney President Michael Francis.

"We're focused on building a world-class organization that will be instrumental in delivering a revolutionary shopping experience that is unlike anything that exists in retail today. We will continue to look both internally and externally as we build an organization to accomplish this goal."

Reinventing jcpenney's Merchandise Portfolio:
To lead the Company's merchandise strategy, Liz Sweney has been promoted to chief merchant and will lead the reinvention of jcpenney's apparel and home portfolio. A 36-year industry veteran, Sweney most recently served as executive vice president and senior general merchandise manager of jcpenney's women's apparel, accessories, footwear, jewelry and juniors divisions as well Sephora inside jcpenney. Before joining jcpenney in 2000, she held senior-level positions at Kellwood Company, after serving in merchandising positions of increasing responsibility at Montgomery Ward.

All merchandise divisions -- women's, men's, children's, footwear, jewelry, accessories, handbags and home -- now report under Sweney. In her new capacity, Sweney has promoted the following executives:

• Siiri Dougherty has been promoted to SVP, general merchandise manager of women's apparel. For the past seven years, Dougherty has held various leadership positions in women's apparel, serving as a buyer in women's accessories and most recently as divisional merchandise manager for women's career sportswear. Prior to joining jcpenney, Dougherty was senior merchant for The Limited.

• Liz Asay has been promoted to SVP, Sephora inside jcpenney, having previously served as vice president of Sephora inside jcpenney, where she was instrumental in bringing jcpenney's first store-within-a-store concept to life and nurturing its current growth to over 300 shops. Before overseeing the Company's Sephora inside jcpenney business, Asay's roles at jcpenney included store manager as well as divisional merchandise execution manager for women's apparel. Asay also brings experience from Mervyn's, where she served as district manager and retail operations manager.

Click here to read more details:

JC Penney Company Inc


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X