Wills Lifestyle S/S Collection gives a vibrant makeover

13 Mar '12

3 min read

Wills Lifestyle, ITC's Premium fashion brand presents it's Spring Summer 2012 collection that compliments every aspect of a fashionable lifestyle, offering a wide variety of clothing and accessories for both men and women.

This spring summer Wills Lifestyle brings to you a vibrant collection Capri Paradiso for men and Color Bloom for women and emphasizes on natural fabrics such as linens by continuing its Eco Style collection.

Capri Paradiso is an energetic, colorful collection that boasts of airy fabrics and vibrant prints set in shirts, polos, shorts and denims.

This collection features a variety of bright shirts and t-shirts in vivid patterns of checks and stripes in a refreshingly different way along with interesting options of classic whites and pastel shirts to suit individual style. Colour Bloom for women this season is a symphony of colors with bright & solid stripes, ditsy prints and washed fabrics.

It also features bold and new patterns in knits, dresses, tunics and tops portraying the season in its best form. The collection with spectral summer colors is perfectly suited to give a vibrant makeover this summer.

A continuation from last season is the Eco Style collection for men featuring pure linens complemented by a natural vegetal pallete to ensure style is matched in substance. The highlights of this collection are Linen Jackets and shirts.

For women the Naturals is an elegant ensemble of relaxed fits in powdery pastels, crafted knits and botanical prints in combined linen with other fibers such as Viscose, Cotton, Ramie and Rayon. The exquisite range goes endless with linen tops, skirts, shrugs and dresses and is truly a must have in any women's wardrobe.

Fashion meets casual in an exceptional range of trendy Fashion Formals shirts for men that feature vibrant stripes & checks with interplay of small contrast details & stitches. A wide variety of trousers are also available to complete the summer wardrobe for a formal look. The formal collection for women is an exceptional range with style elements like polka dots, rosette scarf tops and many more like these this summer.

Accessories for men include ties, belts, wallets and leather key chains and for women, the brand presents an exquisite range of bags, scarves and footwear to accentuate the style quotient.

WILLS SIGNATURE, straight from the runway to the stores, these designs have graced India's most elaborate fashion extravaganza, Wills Lifestyle India Fashion Week. This Spring-Summer features ensembles from Rohit Gandhi Rahul Khanna, JJ Valaya, Wendell Rodricks, Abraham & Thakore, Satya Paul, Ranna Gill, Rohit Bal and Rajesh Pratap Singh.

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women.

A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 87 Wills Lifestyle stores in 38 cities across the country, and the brand is making rapid strides in terms of expansion.

Wills Lifestyle

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