Home / Knowledge / News / Apparel/Garments / Wills Lifestyle S/S Collection gives a vibrant makeover
Wills Lifestyle S/S Collection gives a vibrant makeover
13
Mar '12
Wills Lifestyle, ITC's Premium fashion brand presents it's Spring Summer 2012 collection that compliments every aspect of a fashionable lifestyle, offering a wide variety of clothing and accessories for both men and women.

This spring summer Wills Lifestyle brings to you a vibrant collection Capri Paradiso for men and Color Bloom for women and emphasizes on natural fabrics such as linens by continuing its Eco Style collection.

Capri Paradiso is an energetic, colorful collection that boasts of airy fabrics and vibrant prints set in shirts, polos, shorts and denims.

This collection features a variety of bright shirts and t-shirts in vivid patterns of checks and stripes in a refreshingly different way along with interesting options of classic whites and pastel shirts to suit individual style. Colour Bloom for women this season is a symphony of colors with bright & solid stripes, ditsy prints and washed fabrics.

It also features bold and new patterns in knits, dresses, tunics and tops portraying the season in its best form. The collection with spectral summer colors is perfectly suited to give a vibrant makeover this summer.

A continuation from last season is the Eco Style collection for men featuring pure linens complemented by a natural vegetal pallete to ensure style is matched in substance. The highlights of this collection are Linen Jackets and shirts.

For women the Naturals is an elegant ensemble of relaxed fits in powdery pastels, crafted knits and botanical prints in combined linen with other fibers such as Viscose, Cotton, Ramie and Rayon. The exquisite range goes endless with linen tops, skirts, shrugs and dresses and is truly a must have in any women's wardrobe.

Fashion meets casual in an exceptional range of trendy Fashion Formals shirts for men that feature vibrant stripes & checks with interplay of small contrast details & stitches. A wide variety of trousers are also available to complete the summer wardrobe for a formal look. The formal collection for women is an exceptional range with style elements like polka dots, rosette scarf tops and many more like these this summer.

Accessories for men include ties, belts, wallets and leather key chains and for women, the brand presents an exquisite range of bags, scarves and footwear to accentuate the style quotient.

WILLS SIGNATURE, straight from the runway to the stores, these designs have graced India's most elaborate fashion extravaganza, Wills Lifestyle India Fashion Week. This Spring-Summer features ensembles from Rohit Gandhi Rahul Khanna, JJ Valaya, Wendell Rodricks, Abraham & Thakore, Satya Paul, Ranna Gill, Rohit Bal and Rajesh Pratap Singh.

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women.

A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 87 Wills Lifestyle stores in 38 cities across the country, and the brand is making rapid strides in terms of expansion.

Wills Lifestyle


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search