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Latin Quarters to expand in Indian, global markets
Mar '12
Latin Quarters, one of India's leading specialty fashion retailer offering womenswear, is planning to increase its presence in both domestic and international markets.

Since the first Latin Quarters store opened in 2006 in New Delhi, its business has increased and today the brand is known nationwide for its premium quality clothing and accessories.

At present, Latin Quarters has 10 exclusive stores spread across six cities in India. The brand is also available at over 45 points-of-sales nationwide.

Speaking to fibre2fashion, Mr. Rahul Bhalla, CEO, Latin Quarters, said, “We launched in Tier I cities as we felt a major portion of our customers were concentrated in metros and Tier I cities. But in a constantly changing retail environment, we realized that consumers in Tier II & Tier III cities are increasingly becoming fashion conscious and have the disposable income and spending power. Also, we see the scope for our products in international market. So, we are planning major expansion in India and abroad.”

Detailing further, he says, “In line with our expansion strategy, we plan to open stores across the country, spread over various metros and mini metros. The goal is to reach 30 exclusive stores and 200 large format department stores by 2013.”

Briefing about plans to open outlets overseas, he says, “We are exploring markets in South East Asia, Middle East and Northern Africa. We feel Latin Quarters has a huge potential in these markets and initial response has been very encouraging.”

Talking about other plans for increasing sales, he reveals, “In April this year, we will be launching our e-commerce website. Latin Quarters will also diversify into kidswear by the end of 2012. With the increased portfolio we will become a one stop shop for all fashion needs and will be able to capture a large market share.”

Latin Quarters has evolved over the years by offering apparel items as per consumer demand. “Our target consumers are middle to upper middle class women between the ages of 21 to 45, who have disposable income to spend, are fashion conscious and are aware of what is available internationally. Over the years, as per the customer feedback, we have added larger sizes to our product mix to accurately reflect the customer's demands.”

Fibre2fashion News Desk - India

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