Home / Knowledge / News / Apparel/Garments / Technology a key driver of fashion retail growth
Technology a key driver of fashion retail growth
Mar '12
The third day at India Fashion Forum (IFF) witnessed two insightful discussions respectively, pertaining to the role of technology in India's fashion retail sector and key challenges faced in acquiring and retaining human capital.

The preliminary session at IFF focused on Technology as a driver of fashion retail growth. The session was driven by thought-provoking debates between leading fashion retail gurus including Rohan Tejura, MD & CTO, RoSoft, Dharmesh Lamba, Country Manager, Checkpoint Systems, Prashant Lohia, Director, Ginni Systems, Vinay Bhatia, Head of Marketing, Shoppers Stop and Lalit Agarwal D-Mart.

Highlighting the roadblocks in the path of technology's penetration in the current retail scenario, Mr. Rohan Tejura, MD & CTO, RoSoft, stated, “Technology is the unloved child in retail. Having achieved success without the aid of technology in the past, companies don't entirely understand its capability.

They relegate the responsibility of its implementation to the lowest rung of management. This incorrect induction of technology in their system is what leads to its failure. It's important for entrepreneurs to understand that employing technology is not a one-step process, it's a continual relationship between the vendor and the employer long after the system is procured by the company.”

Elaborating the need for technology, especially in the Shrinkage Management arena, Mr. Dharmesh Lamba, Country Manager, Checkpoint Systems, said, “A retailer loses a quarter of his net profit only due to thefts, administrative error and vendor manipulation.

Typically, D-Mart has to sell 12 shirts at MRP to make up for the cost of 1 stolen shirt. This deep indent in his profit needs to be minimized by employing apt technology. This stock shrinkage is approximately a 2 Billion Dollar industry in India.”

Panelist's at the next session vigorously argued over the utility of customer loyalty programs and debated whether it serves as an added expenditure or a long term investment. The panelists included Ashok MS, COO, Accentive India, Vineet Narang, CEO, Mobiquest, Sanjeev Agarwal, CEO Future Value Retail and Rathin Lahiri, CMO and Business Head, LoyaltyOne India.

Speaking at the session, Mr. Sanjeev Agarwal, CEO Future Value Retail said, “Everyone wants to quantify loyalty programs. However, they are meant to be a selfless practice from the company's end. Today's B-school graduates fail to perceive the intangibility of this process. Pantaloon's Green Card took 3-and-a-half years to register a 55% profit measure.”

Supporting his contention, Mr. Ashok MS, COO, Accentiv India, said, “Companies don't believe in the ROI on loyalty programs. They feel that larger their database of loyal customers, the more cost they must incur in pleasing all of them.”

The panelists unanimously agreed that sending cakes on buyer's birthdays, giving out free parking space or movie tickets, even addressing them by their names, went a long way in retaining their wallet share.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search