Home / Knowledge / News / Apparel/Garments / Kidswear brand 'A for Apple' signs up Alvanon
Kidswear brand 'A for Apple' signs up Alvanon
16
Mar '12
The world's leading apparel fit expert, Alvanon, has signed Hong Kong based “super trendy” kidswear brand, A for Apple, to its two-year global mentoring program, an initiative designed to give exceptional young design talent free access to world class fit consultancy and tools.

Alvanon's global mentoring program, valued at $40,000 USD per annum, will give A for Apple up to five hours a month consultancy on a range of crucial fashion fit issues including target consumer shape analysis, sizing and pattern grading.

In addition it will provide a complimentary AlvaForm technical fit mannequin, significant discounts on additional mannequins and AlvaBlock pattern making tools.

Alvanon will use its expertise in child morphology, based on 3D body scans of “real” children, to help A for Apple execute an accurate and more consistent standard of fit across its kidswear designs.

A for Apple has already trialled four AlvaForms to fit and size its latest Autumn/Winter 2013 “Outward Bound” kidswear collection launched at the ENK children's club exhibition, New York on Sunday 11th to Tuesday 13th March 2012.

Alvanon launched its global mentoring initiative last year in recognition of its 10th anniversary and A for Apple is the second young label to be signed to the program. The first signing was Saloni Lodha, the London-based Indian ladieswear designer, who has gone on to launch international collections to critical acclaim.

Commenting on the mentoring program, Denise Ho, co-founder and creative director, A for Apple, said: “To us, fit integrity is every bit as important as other design and business considerations, so we are delighted and honored to be working with Alvanon on our fit strategy and practices.” Jeffrey Chau, co-founder and business director added: “Alvanon's expert knowledge of children's shapes has helped us define and target our core customers."

"There are huge differences in shape between the age groups and we have already expanded our size range in response to Alvanon's advice. The AlvaForms are incredibly accurate and we hope they will eliminate fit issues.”

Ed Gribbin, president, Alvanon Inc. went on: “With prestigious retailers such as Barney's and Lane Crawford already stocking A for Apple we know it is a young exciting brand to watch. It has a clear design identity and wants to ensure this translates into successful, commercial product. We are excited at the prospect of helping this ambitious brand secure success.”

Janice Wang, co-founder and CEO of the Alvanon Group concluded: “The global mentoring program is very important to me as it allows our company to put something of real value back into the industry. Investing in young talent is crucial and I am actively supporting the designers we have chosen to mentor."

"Not only are we supplying valuable fit consultancy and tools but we are also providing a sounding board for their wider business development.”


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search