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Long road trips with Wrangler's stylish collection
Mar '12
Biker's favorite denim brand, Wrangler comes on board as the official styling partner for The xBHP Grand Indian Road Trip. 5 super bikers with their super bikes and 1 sports car visited the Wrangler Janakpuri District Centre in Delhi on 9th March 2012 wearing Wrangler's latest collection of Biker Graphic Tees inspired by the Wrangler True Wanderer campaign.

The collection includes the photo print tees with the images that have been shot by last season's True Wanderer winner – Praveen Selvam. The riders were geared up with Wrangler's range of water repellent and light weight denims as they were getting ready to take on approximately 14000 kms of wanderlust.

The xBHP Grand Indian Roadtrip is the celebration of 10 years of xBhp, India's most popular motorcycling portal. 6 bikers along with their super bikes began their 45 days ride from Delhi on 10th of March and will head towards south via the west - Jaipur, Udaipur, Ahmedabad, Vadodara, Mumbai, Pune, Goa and so on. They began their journey wearing Wrangler's exclusive range of rugged, sporty and spirited tees inspired by thrills and spills of riders from all across the world.

“Long rides need comfortable clothing; the jeans from Wrangler are designed keeping in mind the comfort a biker needs when taking such long road trips. Wrangler's stylish range of water repellent denims and light weight denims are two such products which try to address these needs.” says Anshul Chaturvedi, senior marketing manager, Wrangler India.

The Biker graphic tees comprises of biker distress full size graphics, vintage biking sketch inspired graphics, polo tees with biker badges etc. Wrangler's exciting Biker Graphics merchandise promise to make heads turn.

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos.

A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive stand alone stores, leading apparel stores and major department stores.


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