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AUR Spring 2012 Collection for golf
19
Mar '12
"AUR", a new young quality golf apparel collection, recently launched in the U.S. and Canada, does well at retail with exciting and fresh looking golf apparel. AUR has a modern fit for the golfer/athlete who wants performance clothing with a distinct look.

AUR stands for 'All that you Are' and lends its design to men's and women's added value golf fashion that is relevant in today's marketplace both from design and performance point of view. The lines are trendy and fashion forward. They look good on and are eco-friendly.

"Like all our products, the Spring 2012 collection is very tech-driven to make it ideally suited for golf," says Mark Fletcher. "They've got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point."

AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware.

AUR Active is a performance golf collection with emphasis on the golfers ease of movement. This category features the AUR double-knit Dri-Max polyester. These polos feature a stretch of spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season. For example, the AUR Tonal Embossed polo is available in bright colors such as flex blue, wasabi and white offering the golfer comfort, breathability and a stand out look on any fairway, especially combined with the Active plaid flat from pant in charcoal.

Next on the tee is AUR Authentic, a collection of more traditional golf-inspired clothing. An assortment of sweaters, vests, pants and shorts round out the category in classic colors of black, taupe, navy and charcoal. Classic inspired v-neck argyle vests and full-zip cardigans in taupe or iceberg are standouts in this collection. These argyle classics have a front panel design with finely knit tubular finished collars, cuffs and waistbands.

Finally, AUR Aware is the newest strongest growth category and the company's attempt to give back to our ailing planet with a unique list of specifically designed fabrics including CarboCool, S.Cafe and Ecosmart. This line not only looks great on the golfer but is great for the world's golf environment.

CarboCool fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the same benefits that a chemical finish would without the unnecessary harm to the environment.

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