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Thai apparel brand Jaspal eyes regional expansion
Mar '12
Jaspal Co Ltd, a Thai fashion label with 40 years of establishment and a strong domestic recognition, proposes to raise its presence in the ASEAN region over the next five years.

Presently, around 95 percent of company's sales are in home-market, which it proposes to reduce to 70 percent during the next five years, and increase its focus on ASEAN markets.

The firm has been gearing up for regional expansion for long. In order to explore Malaysian export market, it set up a shop there three years back, and persuaded by positive feedback now operates four outlets there.

It next proposes to target Vietnamese market, where it sees great potential, as there is no other competitor in mass premium market there. The only competition it faces there is from European fast moving fashion brands, but according to the firm these brands have already penetrated in Thai markets three to four years back.

Jaspal's decision to expand in Vietnam is also persuaded by the fact that over the past three years, since Vietnamese traders started importing Jaspal brands – CPS Chap, Lyn Around and Jaspal, the firm has witnessed a continuous 20-30 percent rise in annual demand from this market. 2011's sales too grew by 28 percent.

As stated by the company, Indonesian market is also on the cards.

Further, eyeing the Asean Economic Community scheduled for 2015 as a growth opportunity, the firm is eyeing to have at least one or two outlets for each of its brands in each of the ASEAN nations.

The firm instituted in Thailand in 1972, engages in production of apparels, innerwear, bags and other items, which are vended under seven brands namely, Jaspal, Footwork, CCOO, Footwork Noir, CPS Chap, Lyn and Lyn Around.

At present, 36 of the 120 stand-alone outlets of all brands operating in Thailand are under Jaspal brand.

The firm's overall sales for 2011 touched 3.8 billion baht and are expected to grow by another 26.3 percent this year to touch 4.8 billion baht. Around 35 percent of the firm's overall sales come from Jaspal brand.

Fibre2fashion News Desk - India

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