ICLPL's 612 Ivy League enters E Commerce market

19 Mar '12

3 min read

There is good news for parents of pre teens (kids in the age bracket of 4-12 years) or 'Tweens' as these kids are popularly called in the West. 'Tweens' Clothing brand 612 Ivy League has launched its E Commerce platform. Now 'chic and stylish clothes' for 'Tweens' on offer from the brand can be bought online and that too at a discount of 10 per cent.

E-Vouchers of the brand are also available to online shoppers. All that one will need to do is log onto the website.

Indian Clothing League Pvt. Ltd. ICLPL, which is a group concern of Indian Yarn Limited, a leading manufacturer and supplier of fibre dyed synthetic yarns for the hosiery and weaving sectors, is manufacturing internationally styled clothes for pre-teens, which includes kids in the age group of 6-12 years , under an exclusive brand '612 Ivy League'.

The brand is India's first one to service the 'pre-teen' children or 'Tweens' market as it's called in the West. The brand is being promoted by thorough professionals. A dynamic entrepreneur and ICLPL's Managing Director, Mr. Manu Indrayan, who is a pass out of the illustrious IIM, Bangalore is at the helm of affairs. What's more, Mrs. Mohita Indrayan, who is a pass out of Delhi's premier National Institute of Fashion Technology, NIFT, is heralding the brand's design department.

Mr. Manu Indrayan says “ Our brand seeks to offer a range of comfortable apparel with International styling but with Indian sensibilities at affordable prices, thereby creating an aspirational brand for the middle and upper-middle class segment of the Indian population - the 'Ivy League' for the children of 6-12 years.” Mr. Indrayan adds, “We are excited about the E Commerce platform launched by us. This will provide shopping convenience - from home, there will be savings - of time, travel and even price benefits, as we will be offering discounts to shoppers of our products on the net.”

Parents of 'Tweens' will now be able to see the entire Spring /Summer collection 2012-13 of 612 Ivy League on the brand's website. This will lead to a wider choice and easy comparison.

Surf and shopping will certainly be both a pleasurable and relaxing experience as one will be able to order clothes by simply navigating the world-wide-web sitting in the comfort of one's home. There will be a wide choice of payments and also free home delivery of the products.

According to an estimate, the Indian e-commerce market galloped to an impressive growth rate of 47 per cent to over Rs 46,000 crore in the 2011 calendar year. 612 Ivy League wanted to ride the crest of this huge electronic retail opportunity and this in turn prompted the launch of the E Commerce platform.

The promoters have been busy making their website interesting and are also pushing the concept of social media marketing through websites like google plus, face book and twitter.

The brand has been updating these social networks with latest news and tit-bits associated with it. The brand has recently participated with its Spring /Summer 2012 collection at the India Kids Fashion Week (IKFW) held at Mumbai.

The brand's collection was welcomed by the trade and a vehement response also was given by the media. The applause gathered by the unique kids' brand has ignited the promoters to further enhance its offerings to this hitherto not so well serviced segment. The launch of the E commerce platform is a step in this direction.

612 Ivy League

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