BIBA launches its first ever flagship store in Ahmedabad
22 Mar '12
4 min read
The new store also stocks the delightful ethnic wear collection for young girls - BIBA Girls. One can choose from brocade lehnga-cholis to glittering salwar kurta sets and from flairy dresses to smart tunics for their little princesses. Each outfit exuberates summer vibrance and BIBA elegance.
Mrs. Meena Bindra, the chairperson of the company started the Brand BIBA in 1988 from Mumbai with small boutique at Kemp's corner; it took off immediately due to its beautiful hand block prints and styles.
It is Mr. Siddharth Bindra, Managing Director, BIBA who made BIBA - the country's leading ethnic wear brand and a brand with a pan India presence. Today, the brand has over 87 exclusive stores in 40 cities. It is also available in large format stores such as Shopper's Stop, Lifestyle, Pantaloons and Central.
BIBA today is one of the most loved ethnic brands in the country as it made wearing the traditional Indian attire, trendy and fashionable at affordable pricing.