Home / Knowledge / News / Apparel/Garments / UK's Ted Baker launches its first Japan outlet
UK's Ted Baker launches its first Japan outlet
Mar '12
UK-based clothing retailer Ted Baker has marked its entry in the Japanese market with the launch of its first outlet in Tokyo's Omotesando district.

The two-storied new Ted Baker outlet, spread across an area of 5,750 sq ft, features an extensive range of womenswear, menswear and accessories.

Focusing on its 'analog meets digital' concept, several communication devices from 1950s like typewriters, telephones and radios have been used to embellish the store. Also, there is a switchboard affixed on the staircase heading to the basement floor which offers the customers an opportunity to listen to the messages from Ted Baker's designer by simply plugging in the cables.

Sharing his excitement over the launch of their first outlet in Japan, Ray Kelvin, CEO of Ted Baker, said they view this as a great opportunity for their company and are quite contented with the bespoke store design which adds an element of surprise and delight that can be experienced alongside the original Ted experiences.

A London-style black cab is another highlight of the store, where people can get their photographs clicked. Moreover, the use of silk panels, brown glass pendant lights, limestone floors and customized textured wallpaper to embellish the interior of the store also add to its appeal.

Mr. Kelvin said they intend to attract Tokyo customers with the store design as well as the offerings, so as to win their brand loyalty.

Alongside the new outlet, the retailer has also launched a website for promotion of the same.

Ted Baker already has presence in other Asian countries such as Singapore, Malaysia, Hong Kong, Thailand, Indonesia and Taiwan.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search