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DCI to commercially launch handloom denim apparels
26
Mar '12
Denim Club India (DCI) will be commercially launching handloom denim products by showcasing a complete range of fabric, garments, accessories and home furnishing items made out of handloom denim at the upcoming InDIGO 2012 fair to be held on April 20-21, 2012 at Gurgaon, near New Delhi in India.

Successful weaving of denim on handlooms is a very recent development. These are softer than mill-made denim, have very low carbon footprint, and are truly eco-friendly as they do not require any kind of chemical washing post the weaving stage. However, since these are hand-made, they are about 3-4 times costlier than mill-made denims.

Speaking to fibre2fashion, Mr. Rajesh Dudeja, Founder of DCI, said, “DCI has developed handloom denim with the help, guidance and technical support of the Textiles Committee, under the Integrated Handloom Cluster Development Scheme of the Office of Development Commissioner - Handlooms, Ministry of Textiles, Government of India.”

Informing about the handloom denim products made by DCI, he says, “Denim Club India has created a range of hi-fashion apparel, including shirts, jackets, formal coats, dresses, Jodhpur pants, and much more from the handloom denim fabric. A complete range of bags, accessories and home furnishing items is also being developed by DCI.”

Talking about promotion and commercial launch of handloom denim items, he says, “For the first time, the denim fabric range as well as some handloom denim garments were showcased at the Textiles Committee stall at Tex Trends India exhibition, held in New Delhi in January this year. A number of people were attracted to the stall, and were highly appreciative of our initiative.”

“DCI intends to commercially launch handloom denims at the InDIGO 2012 fair next month by showcasing a complete range of fabric, garments, accessories and home furnishing items made out of handloom denim,” he adds.

Mentioning the unique qualities of handloom denims, he says, “Denim made on handlooms is softer than mill made denim, has a unique texture and breathes well and helps feel cool in summer and retain body warmth in winter. The inherent softness and wearability of the handloom denim fabric eliminates the need for any kind of distressing or softening of the fabric or apparels. Garments and other items made out of handloom denim can be used by infants, kids and everyone with a soft and sensitive skin due to the fabric being chemical free and soft.”

Explaining the reason for the price of handloom denim being on the higher side, he exclaims, “The handloom denim fabric is almost three times the cost of mill-made denim. The primary reason for higher price is the higher time and manual effort required to weave denim on handloom. On an average, a weaver can only manage to weave around 3.5 to 4 metres of denim fabric per day whereas an average automatic loom churns out around 500 metres of fabric in a day.”

Commenting about the market response to handloom denims and its future prospects, he opines, “So far, most of the handloom denim fabric has been used by Denim Club for converting into garments. The response received from buyers in Europe, Japan and South Africa has been very encouraging. The handloom denim will definitely gain popularity and its demand will rise due to the fast increasing awareness about, and acceptance of eco-friendly and sustainable products, and also because of the continuously growing demand, both domestic and international, for hi-fashion denim clothing.”

In the context of Indian market, the DCI founder avers, “The understanding and sensitiveness towards ecologically friendly products already exists among the Indian consumers, who are getting in sync with the global consumer. Hence, I see bright prospects for handloom denim even in India.”

Fibre2fashion News Desk - India

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