Home / Knowledge / News / Apparel/Garments / The Benetton Icon Stores events at Design Museum in London
The Benetton Icon Stores events at Design Museum in London
28
Mar '12
Benetton Icon Stores, United Colors of Benetton's network of trendsetting shops, revamped to become international focal points of fashion, web culture, publicly- participated multimedia experimentation and lifestyle, present a series of events in European design capitals, attesting the value that United Colors of Benetton ascribes to art, architecture and design: fundamental inspirations for the brand, and experiences to be actively shared, be it in museums, while shopping or just in everyday things.

In London, from 3 to 13 April, the exhibition Happiness and other survival techniques, inspired by COLORS magazine's trilogy (Happiness, Shit and Transport), will be presented at the prestigious Design Museum and concurrently at Benetton Icon Stores in London, Milan, Barcelona and Paris. COLORS, the magazine that talks about the rest of the world, is published by Fabrica, Benetton Group's communication research centre.

The Icon Stores will host the projection of videos and artistic animations about the COLORS London exhibition on the Benetton Live Windows: a network of large high-definition videowalls, which transform traditional store windows into high-tech multimedia screens, giving rise to a new customer experience where the individual's approach becomes a participatory experience. This Benetton Group project, developed by Fabrica for selected Benetton flagship stores, recently won the Gold Apex Award for the Retail category in Las Vegas during Digital Signage Expo, the world's number one event for the interactive technology and digital signage sector.

Visitors to Benetton Icon Stores will be led through the stories of COLORS, in an unpredictable journey through our habits and contradictions: an unusual and authentic world, as only reality can ever be. They will also be offered copies of the magazine alongside other in-store initiatives inspired by different cultures, young people's creativity and the future of new media.

Benetton is not new to the Design Museum, London: in 2007 the complete collection of COLORS magazines was exhibited, together with 24 other objects that have made the history of design, during “25/25”, an event to celebrate the 25th anniversary of the opening of the Boilerhouse, the original nucleus of the museum.

THE COLORS TRILOGY: THE SURVIVAL GUIDES
N° 83 - Happiness (Spring 2012)
Happiness, the spring issue presented as a worldwide preview at the London Design Museum, explores the different approaches to joy, from neuroscience and plastic surgery to Prozac and positive psychology. From Korea to Mexico and China to Finland, this is a handy guide to how to cheer yourself up, and why the World Health Organisation predicts that within 20 years, depression will be the most widespread illness on the planet.

N° 82 – Shit (Autumn 2011)
Faeces, Excrement. Dung, Poo. Crap. Call it what you like, but the topic is still off limits to this day. Around two thirds ofthe world's population do not have a toilet or latrine, and as a result, simple intestinal viruses kill more people each year than AIDS, malaria and tuberculosis put together. Poo can be a weapon of mass destruction and biological pollution, but it is also a fuel or a fertilizer: it can warm us, feed us and heal us. It is the most underrated resource in the world, and it can save our lives.


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search