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Bright & vibrant colors illuminate Zumba Glow Collection
29
Mar '12
Zumba Fitness, the global multimedia fitness leader and creator of the acclaimed Zumba dance-fitness workout, announced the expansion of its popular Zumba Apparel & Accessories line with the launch of the Spring/Summer 2012 "Glow" collection. Inspired by the Zumba community and the energy they draw from the music, rhythms and passion of their classes, Zumba Fitness' design team used bright, vibrant colors to illuminate and bring the "Glow" collection to life.

The Zumba Fitness "Glow" collection introduces a variety of new trends into the fitness circle including bras, tops, and shorts made out of brightly colored and printed lace. Zumba enthusiasts will be particularly pleased to see old favorites such as cargo pants, baseball tees and camouflage patterns make their return – revisited and infused with the inspiration of energy from this year's collection.

"Our new 'Glow' collection brings to life the spirit of spring and summer in a fashion that mirrors the Zumba lifestyle," said Zumba Apparel & Accessories creative director Melanie Canevaro. "In conceptualizing this new line, we drew inspiration from the energy that motivates our community to be passionate and active, while having fun and being comfortable in your own skin. With its layers and bold prints, the line is versatile and can be worn to the gym, the movies, or even mixed and matched for heading out on the town."

To complete the new collection, Zumba Fitness' designers incorporated strong tribal and ethnic patterns, which are traditionally not seen in the fitness apparel category, to help set Zumba Apparel & Accessories apart from crowd.

"The introduction of the 'Glow' collection speaks to the tremendous demand for our apparel and accessories as well as the cultural impact of Zumba as an attitude and lifestyle," said Alberto Perlman, CEO of Zumba Fitness. "In developing 'Glow,' we've followed in a tradition of creating fashions that further bring to life the Zumba movement while also paying tribute to the energy of the rhythms and attitudes that inspire us and bring us together as a community."

The new "Glow" collection caters to the more than 12 million Zumba enthusiasts in 125 countries throughout the world and includes everyday essentials for men and women in all shapes and sizes. From form-fitting racerback tank tops, loose-fitting hoodies, colorful leggings and cargo pants to re-designed signature bra tops and unique cardigan-inspired wraps, these new items offer support and confidence whether you are grooving to the beat of a Zumba class or just hanging out with your friends.

The new collection is now available at zumba.com/shop. This launch is part one of the three-part "Glow" collection, which will be released in phases throughout the coming months.

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.

Zumba Fitness


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