Home / Knowledge / News / Apparel/Garments / Australia's Witchery Group to shut Mimco UK outlets
Australia's Witchery Group to shut Mimco UK outlets
Mar '12
In adherence with its "a re-focus in channel strategy", Australia's fashion retailer Witchery Group has decided to shut all its UK-based Mimco concessions and standalone retail outlets.

The move has been persuaded by the retailer's decision to focus on its online sales, which have been rising in both northern and southern hemispheres.

According to Witchery Group CEO Iain Nairn, UK's financial conditions played a major part in the company's latest decision.

He said that their business and brand strategy requires them to basically invest in retail markets which are headed for future growth, and hence they are diverting their focus and efforts to tap the markets that satisfy these conditions.

The Mimco brand, which was introduced in the UK in 2008, now operates 14 House of Fraser concessions and 9 boutiques there. As stated by Nairn, the firm would wind up its UK retail operations in a phased manner, so as to minimise its effect on staff as well as other stakeholders.

Mimco would, however, retain its presence in the UK through its online boutique, which has met great success since its launch in the Northern Hemisphere in August 2010.

Nairn said they still look forward to serve the UK customer, but now this would be done through their online boutique, which ensures delivery in a day's time to almost any part of the world.

Mimco will continue to operate its retail boutique network in Singapore, Australia and New Zealand.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search