Home / Knowledge / News / Apparel/Garments / Blues rock titan unveils clothing company Soci@ble Apparel
Blues rock titan unveils clothing company Soci@ble Apparel
30
Mar '12
Blues rock titan Joe Bonamassa and his longtime manager Roy Weisman launch Soci@ble Apparel, a new clothing company with an innovative approach to design. The company will roll out with the Tribut apparel line.

"The concept of Soci@ble Apparel's Tribut line will be created through people's connectivity," Weisman explains, "Soci@ble Apparel is more than apparel; it's a community of people that share a connection to the entire world through art, music and fashion – the soul of our everyday existence."

More than ever, people are staying connected through social media. Soci@ble Apparel brings clothing into the social media realm, creating a community of like-minded individuals who share the love of fashion. The connection made between wearers of sociable clothing will allow people from all over the globe to discuss where and how they are wearing their clothes, and gain inspiration from others who share that same style.

"It's all about self expression, connecting, community and taking clothing beyond the physical universe of fashion into the virtual universe of social networking," says Bonamassa.

Each apparel item, - hat, shirt, jacket, etc. - will be its own portrait celebrating the love of art, music and fashion. Each item created will have its own QR code, webpage, origin story and downloadable image to be shared online, giving each piece its own identity.”

“Videographies will be made for each item, available on the company's YouTube channel so the buyer can follow the story of when, where and how their apparel was made. Soci@ble Apparel drives its wearers to socialize their fashion statement they relate to personally as they post to their profiles on Facebook, Pinterest, YouTube, Twitter, etc.

In addition, Soci@ble Apparel will offer a weekly newsletter covering its community topics and featuring a new fashion product each week created straight from its community's voice.

Soci@ble Apparel's chief creative guru is Venezuelan-born Manuel Oliver, who joined with a vision to bring life to the notion of Soci@ble Apparel for Bonamassa and Weisman. Oliver is a multi-faceted artist working in all mediums with his paintings. He was raised a world traveler. During his time in London, Argentina and Brazil, he embraced the street art and urban lifestyles he experienced along the way.

"Since the age of 16, my favorite medium has always been designing my artwork to be worn. I have always looked at a t-shirt as my best canvas," says Oliver. "Printing on t-shirts is a perfect way to display art and bring my message to the world. It's like showing my work in a large museum with lots of moving canvases."

Soci@ble Apparel's concept is to never retire a line of apparel after its season has passed, rather each line will become a part of an eternal collection, embracing the idea that, as art is created for a lifetime, so is Soci@ble Apparel's fashion which will live on as collectors' pieces in an ongoing gallery, continuously available for purchase


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search