Home / Knowledge / News / Apparel/Garments / Blues rock titan unveils clothing company Soci@ble Apparel
Blues rock titan unveils clothing company Soci@ble Apparel
30
Mar '12
Blues rock titan Joe Bonamassa and his longtime manager Roy Weisman launch Soci@ble Apparel, a new clothing company with an innovative approach to design. The company will roll out with the Tribut apparel line.

"The concept of Soci@ble Apparel's Tribut line will be created through people's connectivity," Weisman explains, "Soci@ble Apparel is more than apparel; it's a community of people that share a connection to the entire world through art, music and fashion – the soul of our everyday existence."

More than ever, people are staying connected through social media. Soci@ble Apparel brings clothing into the social media realm, creating a community of like-minded individuals who share the love of fashion. The connection made between wearers of sociable clothing will allow people from all over the globe to discuss where and how they are wearing their clothes, and gain inspiration from others who share that same style.

"It's all about self expression, connecting, community and taking clothing beyond the physical universe of fashion into the virtual universe of social networking," says Bonamassa.

Each apparel item, - hat, shirt, jacket, etc. - will be its own portrait celebrating the love of art, music and fashion. Each item created will have its own QR code, webpage, origin story and downloadable image to be shared online, giving each piece its own identity.”

“Videographies will be made for each item, available on the company's YouTube channel so the buyer can follow the story of when, where and how their apparel was made. Soci@ble Apparel drives its wearers to socialize their fashion statement they relate to personally as they post to their profiles on Facebook, Pinterest, YouTube, Twitter, etc.

In addition, Soci@ble Apparel will offer a weekly newsletter covering its community topics and featuring a new fashion product each week created straight from its community's voice.

Soci@ble Apparel's chief creative guru is Venezuelan-born Manuel Oliver, who joined with a vision to bring life to the notion of Soci@ble Apparel for Bonamassa and Weisman. Oliver is a multi-faceted artist working in all mediums with his paintings. He was raised a world traveler. During his time in London, Argentina and Brazil, he embraced the street art and urban lifestyles he experienced along the way.

"Since the age of 16, my favorite medium has always been designing my artwork to be worn. I have always looked at a t-shirt as my best canvas," says Oliver. "Printing on t-shirts is a perfect way to display art and bring my message to the world. It's like showing my work in a large museum with lots of moving canvases."

Soci@ble Apparel's concept is to never retire a line of apparel after its season has passed, rather each line will become a part of an eternal collection, embracing the idea that, as art is created for a lifetime, so is Soci@ble Apparel's fashion which will live on as collectors' pieces in an ongoing gallery, continuously available for purchase


Must ReadView All

Courtesy: ABARES

Textiles | On 13th Dec 2017

Australian cotton production to grow 4% in 2017-18: ABARES

Cotton production in Australia is forecast to rise by 4 per cent to...

Global economy now growing by about 3%: UN

Textiles | On 13th Dec 2017

Global economy now growing by about 3%: UN

There is an upturn in the global economy, and it is now growing by...

Clothing prices rise 3% in November in UK market

Apparel/Garments | On 13th Dec 2017

Clothing prices rise 3% in November in UK market

As post-Brexit referendum currency adjustment continues, prices of...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search