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Blues rock titan unveils clothing company Soci@ble Apparel
30 Mar '12
4 min read
. Soci@ble Apparel is taking the lead position in creating a new category of apparel sales for an already mature industry. The new line will be marketed with edgy social networking tactics and will be made available via a direct to consumer strategy for retail.
Soci@ble Apparel will be utilizing an affiliate program that will be offered to a limited and exclusive group of individuals, each of whom must qualify, by Soci@ble Apparel's standards, as "social," a "connector," or a "trendsetter."
Weisman, Bonamassa and Oliver are excited about Soci@ble Apparel: "This is an apparel company harnessing the power of social networking and the community of like-minded people, making it the first 'people's' apparel company," said Weisman.
"Soci@ble Apparel will stand out from all other apparel companies today as a leader of what will be a new, upcoming trend in the industry."
Soci@ble Apparel will be utilizing an affiliate program that will be offered to a limited and exclusive group of individuals, each of whom must qualify, by Soci@ble Apparel's standards, as "social," a "connector," or a "trendsetter."
Weisman, Bonamassa and Oliver are excited about Soci@ble Apparel: "This is an apparel company harnessing the power of social networking and the community of like-minded people, making it the first 'people's' apparel company," said Weisman.
"Soci@ble Apparel will stand out from all other apparel companies today as a leader of what will be a new, upcoming trend in the industry."
Soci@ble Apparel
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