Home / Knowledge / News / Apparel/Garments / Cotton On mixes music & fashion in store trial room
Cotton On mixes music & fashion in store trial room
31
Mar '12
Australian apparel retailer Cotton On has unveiled “Try on Your Sound” change room, which uses Radio Frequency Identification (RFID) technology to initiate a music playlist the moment a customer enters the specially-built try room.

The retailer has claimed that it is the first ever fitting room service launched in Australia that combines fashion and music.

The service is aimed at enhancing the experience of customers when they are trying on clothing items, according to Cotton On.

Cotton On has first introduced the new Au$ 50,000 technology at its Carindale, Queensland-based store and it plans to now introduce the same at its Melbourne and Bourke St outlets. The retailer has plans to unveil the new technology at up to 40 of its stores across Australia.

Once a customer enters the change room to try out garments, a unique RFID code tagged on those apparels initiates a playlist to reflect the style of the garment, according to Cotton On.

The service is currently launched for select range of men's and women's jeans, which have been associated with rock, indie and pop music.

The Victoria-based apparel retailer is expecting that the music will attract tech-savvy young customers to its outlets.

The young generation associates itself with music and fashion is also a means of self-expression, so we have combined the two in our outlets to give them a new experience, Cotton On said.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Mar 2017

Himatsingka to disinvest 100% stake in Italian subsidiary

The board of directors at Indian home textiles manufacturer and...

Courtesy: Flipkart

Apparel/Garments | On 27th Mar 2017

Flipkart bags $1bn funding at lower valuation

In a new round of funding, Flipkart, one of India's biggest ecommerce ...

Textiles | On 27th Mar 2017

CCI shows US cotton textiles at Intertextile Shanghai expo

The Cotton Council International (CCI), the global marketing arm of...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search