Home / Knowledge / News / Apparel/Garments / Kids designer wear label Coochhie Coo eyes huge growth
Kids designer wear label Coochhie Coo eyes huge growth
Mar '12
Coochhie Coo, an India-based premium designer wear brand for children, is eyeing huge growth in its revenues this year.

The only designer wear brand at the moment in the Indian market offering custom-made special occasion wear for kids is also planning to offer its products through online medium by next year.

Explaining the need for custom tailoring for children's apparels, Ms. Sagrika Mittal, Director, Coochhie Coo, told fibre2fashion, “In 18-plus population, people normally average to standard sizes of S, M, L, XL or 32, 34, 36. But, that is not the case with children.”

“In comparison to adult apparel market, kidswear market has always seen a much larger gradient and has up to 12 different sizes. But, it is still difficult to find appropriate sizing chart for a body that grows differently from the others in the group. So, we at Coochhie Coo fill this gap by offering 'custom tailoring', 'made to order' and 'fit to order' to developing bodies which are growing at different paces and are very difficult to fit into an average size chart,” she adds.

“Although our main focus is on offering custom-made designer wear to kids, our brand also has a line of readymade offerings which work on a standard size chart and serves average sizes,” she informs.

Talking about Coochhie Coo's expansion plans, she says, “Currently, we have one exclusive brand outlet (EBO) at Saket in New Delhi and we are opening another one at Gurgaon DT Mega Mall. We expect our revenue to increase by 90 percent this year. We also have plans to embrace online business in a big way in 2013.”

Commenting on the potential of kidswear market in India, she opines, “The kidswear market in India is still in its infancy stage. The first India Kids Fashion week was held this year, while such events have been there in the West since last decade. We can thus see that the Indian kidswear market is yet to see its full bloom.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search