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Kids designer wear label Coochhie Coo eyes huge growth
Mar '12
Coochhie Coo, an India-based premium designer wear brand for children, is eyeing huge growth in its revenues this year.

The only designer wear brand at the moment in the Indian market offering custom-made special occasion wear for kids is also planning to offer its products through online medium by next year.

Explaining the need for custom tailoring for children's apparels, Ms. Sagrika Mittal, Director, Coochhie Coo, told fibre2fashion, “In 18-plus population, people normally average to standard sizes of S, M, L, XL or 32, 34, 36. But, that is not the case with children.”

“In comparison to adult apparel market, kidswear market has always seen a much larger gradient and has up to 12 different sizes. But, it is still difficult to find appropriate sizing chart for a body that grows differently from the others in the group. So, we at Coochhie Coo fill this gap by offering 'custom tailoring', 'made to order' and 'fit to order' to developing bodies which are growing at different paces and are very difficult to fit into an average size chart,” she adds.

“Although our main focus is on offering custom-made designer wear to kids, our brand also has a line of readymade offerings which work on a standard size chart and serves average sizes,” she informs.

Talking about Coochhie Coo's expansion plans, she says, “Currently, we have one exclusive brand outlet (EBO) at Saket in New Delhi and we are opening another one at Gurgaon DT Mega Mall. We expect our revenue to increase by 90 percent this year. We also have plans to embrace online business in a big way in 2013.”

Commenting on the potential of kidswear market in India, she opines, “The kidswear market in India is still in its infancy stage. The first India Kids Fashion week was held this year, while such events have been there in the West since last decade. We can thus see that the Indian kidswear market is yet to see its full bloom.”

Fibre2fashion News Desk - India

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