Home / Knowledge / News / Apparel/Garments / Mandhana to launch entire range at Being Human stores
Mandhana to launch entire range at Being Human stores
02
Apr '12
The Mumbai-based textiles and apparel firm Mandhana Industries, which has the exclusive license to manufacture, distribute and retail Salman Khan's 'Being Human' apparel range worldwide, has revised its earlier plans to launch only menswear range at the Being Human stores, and the company now plans to unveil the entire range consisting of menswear, womenswear and accessories.

The firm has also made changes at its Baramati apparel manufacturing unit. The unit which was earlier being set up to produce only shirts will now also manufacture trousers.

Speaking to fibre2fashion, Mr. Mitesh Shah, VP - Finance and Corporate Affairs, Mandhana Industries, said, “The first Being Human store will be launched towards the end of April or beginning of May. This will come up in a mall in Ghatkopar area of Mumbai.”

“There is a delay in opening the Being Human store due to change in our plan. Initially, we thought we will go ahead with menswear first and womenswear will follow in the next season. But now, we want to launch the entire range at the first go itself. So, we deliberately took some more time to make the entire range ready, which comprises of menswear, womenswear and all the accessories,” he explains.

“In the new financial year 2012-13, we will open at least 10 Being Human stores at Delhi, Mumbai, Chennai, Pune, Hyderabad, Bangalore, Ahmedabad, and other cities. We will also start distribution in Middle East and Europe,” he reveals.

Informing about the change in manufacturing plan at the company's upcoming Baramati unit, he says, “Initially we thought that we will have only shirts unit at Baramati, but now we have decided to also have a trouser unit there. So, accordingly there have been some changes in the design, and construction activity had to be delayed. This has caused a delay of about 3-4 months time in making the plant operational.”

“Another reason for delay in making Baramati unit operational is that we wanted to see that our Tarapore garment division also gets ready on time. The Baramati unit will be operational by around July-August and Tarapore will become operational this month. Each of these units is equipped to manufacture about 2.5 million pieces per year, which will work out to 5 million pieces in total,” he informs.

Talking about performance of Mandhana Industries, he quips, “We see a good demand in both fabrics and garments sectors. In 2011-12, our export turnover has gone up by about 20 percent. We currently have orders for fabrics exports worth around Rs. 2 billion up to June. We have orders for garment exports worth around Rs. 600 million up to August.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search