Home / Knowledge / News / Apparel/Garments / Mandhana to launch entire range at Being Human stores
Mandhana to launch entire range at Being Human stores
02
Apr '12
The Mumbai-based textiles and apparel firm Mandhana Industries, which has the exclusive license to manufacture, distribute and retail Salman Khan's 'Being Human' apparel range worldwide, has revised its earlier plans to launch only menswear range at the Being Human stores, and the company now plans to unveil the entire range consisting of menswear, womenswear and accessories.

The firm has also made changes at its Baramati apparel manufacturing unit. The unit which was earlier being set up to produce only shirts will now also manufacture trousers.

Speaking to fibre2fashion, Mr. Mitesh Shah, VP - Finance and Corporate Affairs, Mandhana Industries, said, “The first Being Human store will be launched towards the end of April or beginning of May. This will come up in a mall in Ghatkopar area of Mumbai.”

“There is a delay in opening the Being Human store due to change in our plan. Initially, we thought we will go ahead with menswear first and womenswear will follow in the next season. But now, we want to launch the entire range at the first go itself. So, we deliberately took some more time to make the entire range ready, which comprises of menswear, womenswear and all the accessories,” he explains.

“In the new financial year 2012-13, we will open at least 10 Being Human stores at Delhi, Mumbai, Chennai, Pune, Hyderabad, Bangalore, Ahmedabad, and other cities. We will also start distribution in Middle East and Europe,” he reveals.

Informing about the change in manufacturing plan at the company's upcoming Baramati unit, he says, “Initially we thought that we will have only shirts unit at Baramati, but now we have decided to also have a trouser unit there. So, accordingly there have been some changes in the design, and construction activity had to be delayed. This has caused a delay of about 3-4 months time in making the plant operational.”

“Another reason for delay in making Baramati unit operational is that we wanted to see that our Tarapore garment division also gets ready on time. The Baramati unit will be operational by around July-August and Tarapore will become operational this month. Each of these units is equipped to manufacture about 2.5 million pieces per year, which will work out to 5 million pieces in total,” he informs.

Talking about performance of Mandhana Industries, he quips, “We see a good demand in both fabrics and garments sectors. In 2011-12, our export turnover has gone up by about 20 percent. We currently have orders for fabrics exports worth around Rs. 2 billion up to June. We have orders for garment exports worth around Rs. 600 million up to August.

Fibre2fashion News Desk - India


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

ACFTA to benefit Egyptian RMG exports: trade body official

Apparel/Garments | On 24th Apr 2018

ACFTA to benefit Egyptian RMG exports: trade body official

Egypt’s readymade garment (RMG) sector’s exports to African countries ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search