Home / Knowledge / News / Apparel/Garments / Mandhana to launch entire range at Being Human stores
Mandhana to launch entire range at Being Human stores
02
Apr '12
The Mumbai-based textiles and apparel firm Mandhana Industries, which has the exclusive license to manufacture, distribute and retail Salman Khan's 'Being Human' apparel range worldwide, has revised its earlier plans to launch only menswear range at the Being Human stores, and the company now plans to unveil the entire range consisting of menswear, womenswear and accessories.

The firm has also made changes at its Baramati apparel manufacturing unit. The unit which was earlier being set up to produce only shirts will now also manufacture trousers.

Speaking to fibre2fashion, Mr. Mitesh Shah, VP - Finance and Corporate Affairs, Mandhana Industries, said, “The first Being Human store will be launched towards the end of April or beginning of May. This will come up in a mall in Ghatkopar area of Mumbai.”

“There is a delay in opening the Being Human store due to change in our plan. Initially, we thought we will go ahead with menswear first and womenswear will follow in the next season. But now, we want to launch the entire range at the first go itself. So, we deliberately took some more time to make the entire range ready, which comprises of menswear, womenswear and all the accessories,” he explains.

“In the new financial year 2012-13, we will open at least 10 Being Human stores at Delhi, Mumbai, Chennai, Pune, Hyderabad, Bangalore, Ahmedabad, and other cities. We will also start distribution in Middle East and Europe,” he reveals.

Informing about the change in manufacturing plan at the company's upcoming Baramati unit, he says, “Initially we thought that we will have only shirts unit at Baramati, but now we have decided to also have a trouser unit there. So, accordingly there have been some changes in the design, and construction activity had to be delayed. This has caused a delay of about 3-4 months time in making the plant operational.”

“Another reason for delay in making Baramati unit operational is that we wanted to see that our Tarapore garment division also gets ready on time. The Baramati unit will be operational by around July-August and Tarapore will become operational this month. Each of these units is equipped to manufacture about 2.5 million pieces per year, which will work out to 5 million pieces in total,” he informs.

Talking about performance of Mandhana Industries, he quips, “We see a good demand in both fabrics and garments sectors. In 2011-12, our export turnover has gone up by about 20 percent. We currently have orders for fabrics exports worth around Rs. 2 billion up to June. We have orders for garment exports worth around Rs. 600 million up to August.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X