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Mandhana to launch entire range at Being Human stores
Apr '12
The Mumbai-based textiles and apparel firm Mandhana Industries, which has the exclusive license to manufacture, distribute and retail Salman Khan's 'Being Human' apparel range worldwide, has revised its earlier plans to launch only menswear range at the Being Human stores, and the company now plans to unveil the entire range consisting of menswear, womenswear and accessories.

The firm has also made changes at its Baramati apparel manufacturing unit. The unit which was earlier being set up to produce only shirts will now also manufacture trousers.

Speaking to fibre2fashion, Mr. Mitesh Shah, VP - Finance and Corporate Affairs, Mandhana Industries, said, “The first Being Human store will be launched towards the end of April or beginning of May. This will come up in a mall in Ghatkopar area of Mumbai.”

“There is a delay in opening the Being Human store due to change in our plan. Initially, we thought we will go ahead with menswear first and womenswear will follow in the next season. But now, we want to launch the entire range at the first go itself. So, we deliberately took some more time to make the entire range ready, which comprises of menswear, womenswear and all the accessories,” he explains.

“In the new financial year 2012-13, we will open at least 10 Being Human stores at Delhi, Mumbai, Chennai, Pune, Hyderabad, Bangalore, Ahmedabad, and other cities. We will also start distribution in Middle East and Europe,” he reveals.

Informing about the change in manufacturing plan at the company's upcoming Baramati unit, he says, “Initially we thought that we will have only shirts unit at Baramati, but now we have decided to also have a trouser unit there. So, accordingly there have been some changes in the design, and construction activity had to be delayed. This has caused a delay of about 3-4 months time in making the plant operational.”

“Another reason for delay in making Baramati unit operational is that we wanted to see that our Tarapore garment division also gets ready on time. The Baramati unit will be operational by around July-August and Tarapore will become operational this month. Each of these units is equipped to manufacture about 2.5 million pieces per year, which will work out to 5 million pieces in total,” he informs.

Talking about performance of Mandhana Industries, he quips, “We see a good demand in both fabrics and garments sectors. In 2011-12, our export turnover has gone up by about 20 percent. We currently have orders for fabrics exports worth around Rs. 2 billion up to June. We have orders for garment exports worth around Rs. 600 million up to August.

Fibre2fashion News Desk - India

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