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Barbie Apparel debuts couture party wear line
02
Apr '12
In celebration of Barbie's Birthday, Barbie Apparel launched its first couture party collection for girls aged 2-12 years. The line includes summer fashion staples for girls as well as party wear for fun events such as birthdays, weddings, neighborhood gatherings and festive dinners. The couture collection is in line with global fashion trends and has been designed by the in house design team in Mumbai, in partnership with the international design team in the USA.

Over the last few years, both parents and young girls have become increasingly conscious of how they dress and what the current international fashion trends are. Unlike in the past, young girls now have a definite opinion on the fashion statement they would like to make and are clearly expressing it.

While peer influence obviously has a role to play, exposure to international teen idols and current fashion fads in the west via the internet and television also play a significant role in determining how young girls like to dress. Barbie Apparel's latest couture party collection is designed keeping in mind the fashion needs of young girls and is both trendy and glamorous.

According to Ashwin Shetty, CEO, Shirt Company India Ltd, the official licensee for Barbie Apparel in India, “We are very excited about the launch of our first couture party wear collection. With this high quality and extremely trendy collection we want to set a new standard in girl's fashion. The use of 3D objects and detachable, value added accessories like necklaces and belts add to the fun factor of this collection. We are confident both young girls and parents will be extremely pleased.”

New styles, silhouettes, eco and skin friendly novelty fabrics and accessories form the core of the colourful collection. According to Shefali Sakhalkar Jani, Design and Development Manager, “We launch 7 unique styles every week. Our team of designers closely follows international fashion and is responsible for bringing in the latest international girl's fashion trends to India.”
The collection is currently available in 10 exclusive Barbie stores and 500 leading retail stores across the country.

Barbie India Apparel has been dressing up young girls since the year 2003. Shirt Company India Ltd exclusively manufactures as well as retails and distributes Barbie Apparel in India. The clothes are made with special skin friendly and environment friendly components, making them safe and healthy for children. The collections are launched twice a year – in summer and winter and offer the complete range of clothing a girl could need. The price range is from INR 325- INR 2000.

Barbie Apparel designs, creates and manufactures exclusive apparel for Indian girls aged 2-12. Under license from Mattel, the company produces garments under stringent international quality standards. All clothes are skin and eco-friendly, which will not harm a child's delicate skin.

Founded in 1984,by Mr Shivanand Shetty, Shirt Company India Ltd has three manufacturing units and employs over 3,000 workers. It is equipped with state of the art machinery and infrastructure. Committed to excellence, it offers a wide range of products including menswear, women's wear, maternity wear and kids wear which are of international class and are eco-friendly.

Shirt Company India Ltd


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