Interviews
Master and Miss retails 100% Australian made organic label
05 Apr '12
2 min read
With an increasing number of Australian children's fashion labels taking their production offshore, a new children's clothing brand is reversing the trend by manufacturing its organic baby clothing range right here in Australia.
Master and Miss is a proudly 100% Australian, 100% certified organic children's clothing range offering consumers a purchase choice that is good for the environment, the Australian economy and most importantly safe for their children's skin.
Creative Director, Liane Shannon stated from the outset it was important to the young company to set itself apart from the increasing trend in Australia to manufacture clothing overseas. Thus one of the key drivers in setting up Master and Miss was to produce all garments in Australia.
“We wanted to tick as many boxes as possible, 100% Organic, Fair Trade, Sweatshop Free and Australian Made. Of course in addition being fashionable, comfortable to wear and well priced were also key components incorporated into the range.
“It was really important to us to differentiate ourselves from other major children's brands, customers can be assured that every time they purchase a Master and Miss garment, they are supporting the Australian economy and keeping Australians employed,” Ms. Shannon said.
And in uncertain economic times it seems Australian consumers are more willing than ever to support Australian businesses with a concern for Australian manufacturing and the environment.
“The response to our label has been overwhelming from both retailers and online customers. Our label provides retailers with a really good story to tell and they find it very easy to sell an Australian made garment over an imported one when they're retailing at the same price.”
Master and Miss is a new 100% Australian owned children's fashion label, specializing in pure organic children's clothing from size 0000 up to size 5.
Master and Miss is a proudly 100% Australian, 100% certified organic children's clothing range offering consumers a purchase choice that is good for the environment, the Australian economy and most importantly safe for their children's skin.
Creative Director, Liane Shannon stated from the outset it was important to the young company to set itself apart from the increasing trend in Australia to manufacture clothing overseas. Thus one of the key drivers in setting up Master and Miss was to produce all garments in Australia.
“We wanted to tick as many boxes as possible, 100% Organic, Fair Trade, Sweatshop Free and Australian Made. Of course in addition being fashionable, comfortable to wear and well priced were also key components incorporated into the range.
“It was really important to us to differentiate ourselves from other major children's brands, customers can be assured that every time they purchase a Master and Miss garment, they are supporting the Australian economy and keeping Australians employed,” Ms. Shannon said.
And in uncertain economic times it seems Australian consumers are more willing than ever to support Australian businesses with a concern for Australian manufacturing and the environment.
“The response to our label has been overwhelming from both retailers and online customers. Our label provides retailers with a really good story to tell and they find it very easy to sell an Australian made garment over an imported one when they're retailing at the same price.”
Master and Miss is a new 100% Australian owned children's fashion label, specializing in pure organic children's clothing from size 0000 up to size 5.
Master and Miss
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