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Interfilière Trends Forum decodes F/W 2013/14 trends
09
Apr '12
The 6th Interfilière Hong Kong trade show grew by 10% in exhibition area this year with 170 exhibitors from 13 countries providing the world's leading sourcing platform for lingerie professionals with the highest quality. The 2012 show brought more product diversification in comparison to last year; 40% of suppliers showcased fabrics, 17% accessories, 16% laces and 9% embroideries. Additionally, this year the focus was growing the OEM and ODM sector and they represented 11%.

Interfilière Hong Kong has always been an international trade show and this year the Hong Kong show attracted 3,500 industry visitors from 47 countries. The top ten visiting countries and regions were China, Taiwan, Thailand, the United States, South Korea, Japan, the United Kingdom, Indonesia, France and Australia. The organizers recorded the main growth from South East Asia.

The reputation of the Hong Kong Interfilière show as the leading sourcing platform for intimates can be concluded from the trade visitors that were present during the 2 days. 60% of the visitors were CEOs, managing directors, heads of purchasing or buying departments as well as designers. Interfilière Hong Kong offers an unparalleled opportunity for exhibitors to share with the trade visitors, their new collections, trends, innovation and do qualitative business. Interfilière Hong Kong is also the platform for exchange of ideas, and start new research and development.

The trends forum has been a great success over the years. It offers carefully selected samples from exhibitors and manufacturers presenting trends for Autumn/Winter 2013-2014.

Interfilière Hong Kong 2012 Grew by 10% Attracting 170 Exhibitors from 13 Countries They are representative samples of the major colors set to drive the season's key looks. At the same time, it gives the head buyers and designers a clear overview of the new trends, colors and fabrics for the upcoming seasons. The themes of the trends forum are also extracts of the latest Evolution Guide 19 – Fall/Winter 2013-2014 Trends which was released for the first time at Interfilière Hong Kong.

The 4 themes are:
Light and Luxe: This trend is about re-interpretation of intimate memories and forgotten skills with new technology. It is a big revival of French style, detailed, light and frivolous. Lingerie should be delightfully intimate and precious. Adoption of delicate powdery colors with a hint of decadence.

Soft and Cosy: This trend is about dreaming of a world where the magic of transformation is reality. Inspiration came from a dream where the old rules and codes did not apply, a world where only creativity and playfulness counted.

Structured: Inspired by modernism in 20s, 50s and 60s, this trend is about the growing need for humility with regards to resources. The focus is on using modern technology for inspiration. Not only for comfort and construction, but also as an imaginary source. Pixels, fractalsand the onslaught of 3D technology boggles the mind. Technology is translated into a new direction of beauty.


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